What it does
The Tapping Solution is a wellness app centered around Emotional Freedom Techniques (EFT), also known as 'tapping'. It provides a large library of guided audio and video meditations designed to help users manage stress, anxiety, sleep issues, and other emotional challenges by tapping on specific acupressure points on the body.
Where it shines
The app excels at making its content accessible and engaging. The onboarding flow (00:02) immediately builds trust by leading with a carousel of user testimonials. Once inside, the app uses modern discovery patterns like interactive stories (01:23) with polls to guide users to relevant content. Another standout feature is the 'Anxiety Soother' card deck (03:14), which turns session discovery into a mindful, almost game-like ritual of picking and flipping a card to find a targeted tapping script.
UX highlights
- Strong Social Proof: The app opens with a 5-card carousel of user reviews (00:02), establishing credibility before asking for any user input.
- Familiar UI Patterns: It borrows from social media with story-like bubbles ('New & Noteworthy' at 01:23) for updates and engagement, making the interface feel intuitive.
- Multiple Content Formats: The app offers single sessions, challenges, card decks, and full-length audiobooks, catering to different levels of user commitment.
- High Customization: During a session, users can easily change the background visuals and ambient music (02:11), allowing for a highly personalized meditation experience.
- Clear Content Organization: The dashboard uses both topic-based shortcuts (e.g., 'Anxiety', 'Sleep') and curated sections like 'Popular' and 'Recommended' to guide users effectively.
- Offline Access: The ability to download sessions (01:53) is a key utility for a meditation app, allowing use without an internet connection.
Monetization & growth
The Tapping Solution presents a soft paywall immediately after account creation (00:41). It focuses on a single 'Annual' plan with a 14-day free trial, a common strategy to maximize commitment while reducing initial friction. The paywall is personalized with the user's name and reinforces value with social proof ('40,000+ 5 Star Reviews') and clear feature highlights. The app also includes 'Tell a Friend' (08:49) and 'Join Our Community' (08:40) prompts on the main dashboard to encourage organic growth.
Who it’s for
The app is for individuals seeking alternative, non-traditional methods for managing mental and emotional wellbeing. It targets users interested in mindfulness, meditation, and techniques like EFT to deal with specific issues like anxiety, stress, sleep problems, and negative thought patterns. The inclusion of challenges and daily inspirations suggests it's also for those looking to build a consistent self-care habit.
Notes & opportunities
The initial onboarding is strong but could benefit from explaining why it needs to track user activity across other apps (00:13) before showing the system prompt. While the content library is vast, the sheer number of categories on the main dashboard could be overwhelming for some new users. A more guided first experience, perhaps by prompting users to select their primary goal, could streamline their path to the most relevant content even further.