The Tapping Solution

What it does

The Tapping Solution is a mobile app designed to guide users through Emotional Freedom Techniques (EFT), commonly known as tapping. It provides a large library of guided audio and video meditations, multi-day challenges, and full-length audiobooks. The content addresses a wide range of topics, including anxiety, pain relief, sleep, and personal growth, aiming to reduce stress and improve emotional well-being.

Where it shines

The app stands out with its deep level of content customization and organization. A key moment is the hybrid meditation player (01:22), which allows users to switch between a live-action video guide and a customizable animated avatar. This caters to different preferences for visual focus. Additionally, the home screen (01:00) is expertly organized with multiple entry points like topic-based "Shortcuts" and curated "Popular" lists, helping users find relevant content without feeling overwhelmed.

UX highlights

Hybrid Player: The option to switch to an animated avatar with custom backgrounds during a session (01:27) is a thoughtful touch that enhances user comfort and focus.
Commitment Signature: When joining a challenge, the app asks users to type their name as a signature (05:28). This small act frames the commitment personally and may increase follow-through.
Animated Feedback: Small animations, like glowing tapping points on the avatar (01:44) and stats that count up on the home screen (06:59), provide satisfying feedback.
Layered Discovery: The main screen uses a mix of shortcuts, carousels, and grids to guide users to content based on their intent, from quick fixes to deep exploration.
Contextual Recommendations: A popup appears after the first session (01:03) with a recommendation, guiding the user's next step in a timely manner.
Free Foundation Content: A dedicated section called "The Tapping Solution Foundation" (03:35) offers free content for specific needs like first responders, creating goodwill and showcasing value.

Monetization & growth

The Tapping Solution uses a soft paywall with a 14-day free trial, presented early in the onboarding flow after account creation (00:28). The paywall is straightforward, presenting a single annual plan. It builds trust by featuring a user testimonial and a five-star rating directly on the screen. The app also uses a notification warm-up screen (00:43) to explain the benefits before the system prompt, a standard best practice for increasing opt-ins.

Who it’s for

The app appears to be for individuals seeking alternative, self-guided methods for managing stress, anxiety, and other emotional challenges. The content library, with categories for kids, pain relief, and sleep, suggests a broad audience. The inclusion of challenges and progress tracking also caters to users who are motivated by structure and clear goals in their wellness journey.

Notes & opportunities

While the content library is extensive, the sheer number of categories could be daunting for some. The initial home screen does a good job of curation, but further personalization based on user goals selected during onboarding could streamline discovery even more. The intensity rating feature (05:55) is a great tool for tracking progress, but the app could make the benefit of this tracking clearer to the user to encourage consistent use.