What it does
The Pattern is a social astrology app that goes beyond generic horoscopes. It uses your precise birth date, time, and location to create a detailed personality analysis, or "Pattern." The app's core function is to provide deep insights into your personality, your life's timing, and your compatibility with other people, whether they are friends, romantic partners, or even public figures.
Where it shines
The app truly stands out in its relationship analysis. The "Bonds" feature (02:53) is powerful, generating a detailed compatibility report between two individuals that covers strengths, challenges, and dynamics. This is taken a step further with the AI-powered 'Relationship Clarity' chat (02:59), which allows users to ask specific questions about their connection and receive conversational, empathetic answers. Another highlight is the "Shared Experiences" feature (03:51), which creates a community forum around specific astrological events, allowing users to connect and validate their feelings with others going through similar cycles.
UX highlights
- Layered Content: The app masterfully uses a 'summary-then-paywall' model. Users get a free, insightful summary of a topic (01:23), with a 'Go Deeper+' button that leads to the full, paid content. This provides immediate value while clearly signaling what's premium.
- Clean, Minimalist UI: The interface is text-heavy but remains clean and uncluttered, using ample white space and a muted color palette. This puts the focus squarely on the content itself.
- Interactive Data: Instead of just static charts, the app provides multiple ways to engage. For example, a user can tap on any element of a natal chart (05:28) to get a detailed explanation, making complex information accessible.
- Contextual Actions: The UI presents relevant actions where you need them. For example, after creating a friend profile, the option to 'View Bond' or 'Set as Partner' immediately appears (02:44).
- Thorough Moderation: In the community section, the app provides easy-to-access moderation tools like reporting and blocking (04:15), which is crucial for maintaining a safe user environment.
Monetization & growth
The Pattern's monetization strategy revolves around a premium subscription called 'Go Deeper+'. Paywalls are presented contextually whenever a user tries to access in-depth written content or listen to audio insights (01:27, 05:49). The paywall screen itself is straightforward, offering two plans (Yearly and Monthly) and highlighting the savings on the annual option. There's no free trial offered, pushing users to commit directly. The app also monetizes features like 'Time Travel' (07:14), which allows users to view their astrological transits for any date.
Who it’s for
The Pattern is for individuals deeply interested in astrology, personality psychology, and self-exploration. Its target audience is likely people who have moved beyond simple sun-sign horoscopes and are seeking a more nuanced understanding of themselves and their relationships. The social and relationship features also make it ideal for friends and couples who want to explore their dynamics together.
Notes & opportunities
While the app is rich with content, the sheer amount of paywalled features can feel slightly restrictive for a free user. Nearly every deep dive requires a subscription, which might deter casual exploration. Additionally, the onboarding process is entirely gated behind account creation (00:03), offering no guest mode to sample the experience. Introducing a limited 'guest' chart or offering one free 'Go Deeper' insight could be a powerful way to demonstrate the app's full value before asking for a commitment.