What it does
Temply is a mobile video editing app designed to simplify the creation of stylish social media content. It offers two primary paths for users: selecting from a vast library of professionally designed templates or using an AI-powered creator to generate custom templates from a text prompt. The app provides a comprehensive suite of editing tools, allowing for detailed customization of video clips, text, colors, music, and graphics.
Where it shines
Temply excels at lowering the barrier to high-quality content creation. The AI Template Creator (03:04) is a standout feature, transforming a simple text idea into a variety of editable video templates. This turns creative intent into a tangible starting point in seconds. The core editing experience is also robust. For example, the app provides fine-grained control over individual clips, text animations, and color palettes (04:57), all within an intuitive, mobile-first interface.
UX highlights
- The app's home screen serves as a constantly updated template gallery, with clear categories like "Trending" and "Craft" to guide discovery (01:24).
- The process of applying a template is straightforward: select a template, and the app prompts you to choose the required number of media clips from your library (01:37).
- The video editor features a contextual toolbar at the bottom. The tools shown change depending on whether you've selected a video clip, a text layer, or a graphic element, keeping the interface uncluttered (07:00).
- The AI image generator (10:44) allows users to create missing visual assets on the fly by simply describing what they need, seamlessly integrating it into the media selection workflow.
- A dedicated "Brand Kit" (11:18) lets users save their brand colors, fonts, and logos, a powerful feature for businesses and creators seeking brand consistency.
- After saving a video, the app presents a share screen with common social destinations and a prompt to rate the app, capitalizing on the moment of user accomplishment (02:09).
Monetization & growth
Temply uses a free-trial model with a paywall encountered after the initial onboarding quiz (00:52). The initial offer highlights the annual plan with a monthly price breakdown to make it seem more affordable. After the user taps "View All Plans" (01:08), a second screen appears showing both monthly and annual options, with the annual plan clearly marked with a "71% OFF" tag to anchor its value. The purchase is handled through the standard Apple payment sheet, making the transaction feel secure and familiar.
Who it’s for
This app is built for social media managers, content creators, and small business owners who need to produce a steady stream of visually appealing video content without a steep learning curve. It's also suitable for casual users who want to elevate their personal social media posts for platforms like Instagram Reels and TikTok. The combination of easy-to-use templates and powerful AI features caters to both those who want quick results and those who desire more creative control.
Notes & opportunities
While the AI features are powerful, the caption generation failed with an "Unknown error" during the test (06:58), indicating a potential reliability issue. The app requests tracking and notification permissions immediately upon launch (00:05) without any warm-up screens, which could lead to lower opt-in rates. Finally, the editing interface, while powerful, contains many nested menus. For new users, a brief, optional tutorial on the key editing tools could improve the learning curve after they land in the editor for the first time.