App Showcase: Tatship
App info
- App name: Tatship: Tattoo Design Try On
- Onboarding steps: 22
- Paywall type: Free Trial - Hard Paywall
- Monthly installs: 20,000
- Monthly revenue: $30,000
- App category: graphics and design
What it does
Tatship is a comprehensive tattoo planning tool designed to help users visualize tattoo ideas before making a commitment. The app combines an AI tattoo generator, a photo-to-tattoo converter, and a text design tool. Its core feature is a 3D try-on technology that lets users realistically place any design on their own body using a photo.
Where it shines
The app's strength lies in its versatile creation tools and its interactive onboarding. The onboarding flow isn't just a passive tutorial; it's a hands-on sandbox. At 00:52, the app invites users to drag, pinch, and rotate a sample tattoo, immediately teaching the core mechanics. This immediate, tangible interaction demystifies the process. Furthermore, the multi-modal design options, like extracting a tattoo from a screenshot (02:08) or using AI to generate one from a text prompt (05:37), make it a powerful creative hub.
UX highlights
- The home screen (03:13) uses a clean, card-based layout with glowing borders to guide users to the three main features: 3D Try-On, AI Design, and Saving Ideas.
- The interactive tutorials within the onboarding (00:52 - 01:14) are a great example of learning by doing, using clear, temporary overlays to explain gestures.
- The AI Tattoo Generator (05:33) provides pre-set design ideas to inspire users who may not have a specific prompt in mind.
- When creating text tattoos (07:08), the app shows a live preview of the text in different fonts as the user types, providing instant feedback.
- The app clearly separates design creation (Step 1) from photo selection for try-on (Step 2), creating a logical two-part workflow (04:13).
- After generating or uploading a design, the app offers different AI-processed versions, like 'Tattoo Design Extraction' and 'Background Removal' (04:10), giving users more control over the final look.
Monetization & growth
The app uses a hard paywall with a free trial offer, which appears after a lengthy and engaging onboarding process (02:53). This strategy relies on having already demonstrated significant value. The paywall itself highlights an 83% discount for the annual plan and breaks the price down into a monthly cost to reduce sticker shock. It also features a carousel of user testimonials to build social proof right at the point of conversion. A rating prompt is shown just before the paywall (02:36), attempting to capture user excitement at its peak.
Who it’s for
Tatship is for anyone considering getting a tattoo, from first-timers to heavily tattooed individuals looking to plan their next piece. It serves users who have a specific idea and want to see how it looks, as well as those who are just seeking inspiration. The multiple design tools cater to a wide range of creative starting points, whether it's a photo of a loved one, a cool design found online, or just a concept in their head.
Notes & opportunities
While the onboarding is strong, forcing account creation right at the beginning (00:02) introduces early friction. The app could test moving the sign-up prompt to a later stage, perhaps just before saving a design or after the interactive demo. Additionally, the main dashboard buttons (03:13) have a constantly shifting rainbow glow, which could be visually distracting for some users over time. A more subtle animation might feel more premium.