Tally: The Anything Tracker

What it does

Tally is a flexible habit and goal tracker for iOS. The app lets users count anything, from daily water intake to weekly workouts, helping them build positive habits or break negative ones. It provides customizable reminders, grouping, and detailed statistics to visualize progress over time.

Where it shines

Tally excels at making data entry both fast and flexible. A simple tap on the main screen logs an activity (06:08), but a long-press reveals options for adding a custom count or a detailed note (06:38). The statistics screen is also powerful, allowing users to flip between weekly, monthly, and yearly views (08:08) and even change the chart type to see data differently (08:13).

UX highlights

The dashboard is a clean grid of colorful cards, making it easy to see progress at a glance.
The "Ideas" screen (04:38) provides helpful templates, reducing the friction of starting a new habit from scratch.
HealthKit integration is seamlessly triggered when creating a relevant habit like "Walk or Run" (04:46).
Long-press gestures are used effectively to access secondary actions without cluttering the main UI (06:34).
The reordering flow is intuitive, using a simple drag-and-drop interface (07:23).
Users can filter their habit list by various criteria, including custom groups they create (06:20).

Monetization & growth

Tally uses a multi-stage paywall strategy. An initial 50% discount offer appears at launch (00:06). If dismissed, the app gates the creation of the first habit behind a second paywall that offers a 7-day free trial (03:39). This "effort-gated" approach encourages conversion by asking for commitment after the user has already invested time. The app also includes a "Share with a friend" option in settings (08:58) to drive organic growth.

Who it’s for

The app is for anyone looking to track personal goals or habits, from simple daily counters to more detailed logs. It suits both casual users who want a quick way to log progress and data-driven users who enjoy digging into statistics and trends. Its flexibility makes it useful for tracking health, productivity, and personal development goals.

Notes & opportunities

The initial paywall presents an error when the user tries to subscribe (00:23), which could be a significant drop-off point. While the second paywall works, this initial friction is notable. Additionally, the process of creating multiple groups involves repeatedly tapping the "Group" section and then the "Create Group" button (01:29 onwards), which could be slightly streamlined to reduce taps.