App Showcase: Tally

What it does

Tally is a minimalist habit and goal tracker that allows users to count virtually anything. Whether it's tracking cups of coffee, workouts, or glasses of water, the app provides a simple interface to log activities with a tap. It helps users build good habits and break bad ones by providing visual feedback and statistics on their consistency over time.

Where it shines

The app's strength lies in its simplicity and tactile feedback. The core interaction of tapping a large number to log an activity is incredibly satisfying (00:41). The design cleverly combines logging and data analysis into one component; a tap on the habit's name flips the card over to reveal a weekly statistics chart (00:50). This makes checking progress an immediate and fluid part of the tracking process. Furthermore, the habit creation flow is highly customizable, allowing users to set targets, reminders, and even sync with Apple Health for automated tracking (04:38).

UX highlights

• Card Flip Metaphor: The main tally component acts as both a button and a data display. Tapping the number logs an entry, while tapping the title flips it to show a mini-dashboard.
• Inspiration for Action: An 'Ideas' section (04:39) provides categorized suggestions for habits, overcoming the 'blank slate' problem for new users.
• HealthKit Integration: The app can automatically track health-related goals like steps or running distance by connecting to Apple Health (04:47), adding a layer of powerful automation.
• Flexible Reminders: Users can set multiple, highly specific reminders for each habit (02:14), which is crucial for building consistency.
• Granular Data Input: Beyond simple taps, users can long-press a tally to add a specific count with a timestamp (06:37) or attach a note (06:52), adding useful context.
• Customizable Dashboard: Users can reorder their habits (07:18) and apply filters (06:19) to create a personalized dashboard view.

Monetization & growth

Tally employs a sophisticated dual-paywall strategy. Initially, it presents an aggressive 50% discount offer right after the splash screen (00:07). If the user declines, they are allowed to use the app and create a habit. After this first moment of value, a second, softer paywall appears, this time offering a 7-day free trial (03:37). This approach attempts to convert both high-intent users upfront and engaged users after they've experienced the app's value.

Who it’s for

Tally is ideal for individuals who want a straightforward, no-frills tool for tracking habits and goals. Its simplicity appeals to users who find more complex productivity apps overwhelming. It's suitable for anyone looking to build awareness around their daily actions, from health and fitness enthusiasts tracking workouts to professionals monitoring their productivity habits.

Notes & opportunities

While the core loop is excellent, the initial user journey feels slightly fragmented. The flow from the first paywall, to an error message (00:24), to a tutorial, then to a blank home screen could be streamlined. The statistics screen (07:51) is informative, but the bar charts could be enhanced with clearer labels or goals lines to provide more context at a glance. Adding a simple 'Welcome' or 'Get Started' state on the main screen could also make the first experience less jarring.