What it does
Tally is a straightforward and highly flexible habit tracking app designed to help users count literally anything. Whether the goal is to increase a positive activity (like drinking water or meditating) or decrease a negative one (like smoking cigarettes), the app serves as a simple counter. It provides tools to track activities, set goals, and view progress over time through clean data visualizations.
Where it shines
The app's strength lies in its simplicity and deep customization. The process of creating a new habit, or 'tally,' is exceptionally well-designed (01:00). Users can define not just the name but also the reset period, specific tracking days, and even assign it to a group. Another highlight is the statistics screen (07:52), which offers clean, interactive bar charts that can be toggled between weekly, monthly, and yearly views. The ability to long-press any tally (06:34) to bring up a contextual menu for quick actions like adding notes or editing is also a very efficient piece of UX.
UX highlights
- Interactive Onboarding: The initial tutorial (00:38) isn't passive. It actively prompts users to tap elements to learn how logging and viewing stats work, building muscle memory from the start.
- Comprehensive Creation Flow: Setting up a new tally is powerful yet intuitive, with options for reset frequency, tracking days, grouping, and targets all on one screen (01:10).
- Contextual Menus: Long-pressing on a tally card (06:34) opens a clean menu with essential actions like 'Add Count,' 'Add Note,' and 'Edit Tally,' keeping the main UI uncluttered.
- Flexible Data Input: The app allows both quick taps to increment by a default value and a custom 'Add Count' option to log specific numbers for past events (06:38).
- Group and Filter System: Users can organize tallies into groups (01:18) and later filter their dashboard (06:19), a feature that scales well as more habits are added.
- Insightful Statistics: The analytics view is simple but effective, allowing users to scrub through weekly data points (07:58) and switch between different time horizons to see long-term trends.
Monetization & growth
Tally employs a clever, two-stage monetization strategy. It first presents a paywall with a 50% discount offer immediately after the welcome screen (00:07). If a user dismisses this, they can use the app to create their first tally. After this moment of investment, the app presents a different offer: a 7-day free trial (03:39). This strategy attempts to convert both price-sensitive users upfront and commitment-averse users after they've experienced the app's core value.
Who it’s for
Tally is for anyone looking for a no-frills tool to bring awareness to their habits. Its flexibility makes it suitable for a wide range of users, from those wanting to track daily water intake to someone trying to monitor their weekly workouts or even reduce their coffee consumption. The data visualization aspect also appeals to users who are motivated by seeing their progress quantified over time.
Notes & opportunities
While the core loop is strong, there are small areas for improvement. The initial processing error message at 00:24 is generic and could be more helpful. The reordering flow (07:20) could benefit from more distinct visual feedback as items are being dragged. Finally, while the dual-paywall approach is smart, showing the first one so early might still deter some users before they even see the interactive tutorial that so effectively demonstrates the app's value.