Tai Chi for Beginners Seniors

What it does

Tai Chi for Beginners is a health and fitness app designed to make the ancient practice of Tai Chi accessible to newcomers, particularly seniors. The app's core function is to create and deliver personalized, low-impact workout plans. It starts by gathering extensive information about the user's goals, physical condition, and lifestyle to tailor a daily routine aimed at improving balance, reducing stress, and promoting gentle fitness.

Where it shines

The app truly excels in its onboarding process. The personalization quiz is one of the most thorough you'll see, covering everything from current body type (00:09) to specific pains like poor sleep (00:15). This depth makes the 'personalized plan' promise feel credible. Another standout moment is the post-workout flow (05:41). Instead of just ending the session, it guides the user through rating the app, connecting to Apple Health, giving specific workout feedback, and setting a reminder, effectively bundling retention and product improvement into one seamless sequence.

UX highlights

Interactive Inputs: The app avoids boring forms. For selecting target zones (00:23), users tap on a body model. For height and weight (01:18), it uses intuitive vertical and horizontal sliders.
Contextual Motivation: When setting a target weight (01:36), the app provides real-time feedback, showing the health benefits of losing that specific percentage of body weight. This turns a simple input into a motivational tool.
Clear Workout Player UI: The player screen (03:29) is clean, with easy-to-access controls for full-screen view, exercise info, audio settings, and TV mirroring. A tutorial overlay (03:22) briefly explains these features to new users.
Comprehensive Post-Workout Summary: The app provides a detailed summary after a workout, showing exercises completed, time, and calories burned. It also allows users to log workouts manually (08:23), offering flexibility.
Editable Plans: Users are not locked into their initial choices. The plan settings are easily accessible (06:27), allowing for adjustments to physical limitations, goals, or even the coach's gender.

Monetization & growth

The app uses a soft paywall strategy, gating access to the workout plan until after the extensive onboarding quiz is complete. At 02:48, it presents a single, compelling offer: a yearly plan with a 7-day free trial. The paywall creates urgency with a prominent countdown timer and builds trust with social proof, highlighting '110k+ 5-star ratings.' The offer is framed with a steep discount ('Save 83%'), making the annual commitment feel like a valuable deal. The user subscribes through the standard Apple payment flow (02:53).

Who it’s for

This app is clearly targeted at individuals new to Tai Chi, with a strong emphasis on seniors or those looking for low-impact exercise. The language focuses on gentle movement, stress reduction, balance, and overall wellness rather than high-intensity training. The detailed questions about physical limitations and health issues suggest it's designed for users who may have specific health concerns they want to address safely.

Notes & opportunities

The onboarding quiz is incredibly long, which could be a point of friction for some users, potentially leading to drop-off. While thorough, the app could experiment with a shorter initial quiz and gather more details later. Additionally, when a user quits a workout (07:23), the feedback form asks why. Selecting 'Training is too easy' still results in a generic 'Thanks for your feedback' message (07:30); a more adaptive response that immediately suggests a harder workout could improve the experience.