Surfline: Wave & Surf Reports

What it does

Surfline is a comprehensive tool for surfers, providing detailed forecasts, live camera streams, and expert analysis for thousands of surf spots across the globe. The app aims to be the single source of truth for deciding when and where to go surfing. It combines raw data like wave height, swell direction, and wind speed with human-written reports to give users a complete picture of current and future conditions.

Where it shines

Surfline excels at making complex meteorological data accessible and actionable. The detailed spot forecast screen (03:16) is a masterclass in information density, presenting everything from surf height and swell data to tide charts and wind conditions in a single, scrollable view. The interactive charts feature (05:08) is another highlight, allowing users to visualize wave energy and period on an animated map, transforming abstract numbers into an intuitive visual story. Finally, the integration of human forecaster analysis (01:36, 05:04) adds a layer of trust and nuance that pure data models often miss, helping surfers interpret the conditions like a pro.

UX highlights

Data-rich dashboards: The main forecast screen for a spot (03:16) cleanly organizes a large amount of information, using cards and clear typography to avoid feeling cluttered.
Interactive data visualization: The animated charts (05:13) allow users to scrub through time and switch between layers like Wave Period and Wave Energy, making the forecast dynamic and engaging.
Contextual information: Tapping an info icon next to a metric, like the condition rating (03:24), opens a modal explaining exactly how the system works, educating users within the app.
Personalized content: The app immediately personalizes the experience by prompting users to add favorite spots (00:38), which then populates the main feed and forecast comparisons.
Expert-led content: Daily analysis from named human forecasters (01:36) is integrated directly into the forecast, building credibility and offering qualitative insights.
Granular controls: Features like setting up hyper-specific surf alerts (08:21) show a deep understanding of the target user's needs, providing utility beyond a simple weather app.

Monetization & growth

Monetization is central to the Surfline experience. After a mandatory sign-up, the user is funneled into a paywall flow. The app employs a sophisticated tiered strategy: first, it presents two annual plans, Premium and Premium+ (00:57), with a feature comparison table. For users who don't convert, it offers a 'simpler experience' (01:11) which leads to a separate, cheaper 'Forecast membership' (01:12). This captures a wider range of users. The app clearly labels premium features, like live cam playback, to consistently nudge free or lower-tier users to upgrade.

Who it’s for

Surfline is built for surfers of all levels, from beginners looking for safe conditions to advanced surfers tracking complex swell patterns across the globe. The core users are likely dedicated surfers who go out frequently and rely on accurate forecasts to plan their sessions. The detailed data, expert analysis, and tools like custom alerts cater to a user who is deeply invested in the sport and willing to pay for a premium, reliable tool.

Notes & opportunities

The app experience is incredibly robust, but there's a point of friction in the forecast tab. At 04:38, an error message 'Something went wrong here' appears, forcing the user to tap 'Try again'. While the data loads successfully afterward (04:50), this interruption breaks the flow. Improving the resilience of this data-heavy screen, perhaps with better skeleton loaders or optimistic UI updates, could create a smoother experience. The initial mandatory sign-up could also deter casual users; exploring a limited guest mode might broaden the top of the funnel.