App Showcase: Stadium Live

What it does

Stadium Live is a social gaming app centered around sports predictions. Users can predict outcomes for real-world games and player performances using in-app currency. The app combines elements of fantasy sports, social betting, and community interaction, allowing users to compete on leaderboards, chat during live games, and customize personal avatars with virtual items purchased from a shop.

Where it shines

Stadium Live excels at making sports engagement feel like a dynamic, social game. The live game experience (03:25) is a great example, featuring a real-time chat feed where users react to plays and discuss their predictions. The avatar customization system is also deep, with a dedicated shop (14:48) offering a wide range of virtual items that allow for significant personalization. Finally, the act of placing a stake is enhanced with social proof, showing how many others have made the same prediction (07:15) to build community confidence.

UX highlights

• Integrated Onboarding: The app uses a quiz-style flow to select favorite sports and players (00:09), which immediately personalizes the user's feed.
• Animated Value Props: Instead of a static tutorial, the app uses engaging full-screen animations (00:48) to show the core loops of predicting, winning, and ranking up.
• Social Betting: Each prediction includes a comment section (07:56), turning a solitary action into a communal discussion and boosting engagement.
• Gamified Profile: User profiles (17:34) are highly gamified, featuring stats like Net Worth, streaks, and a customizable avatar, creating strong incentives for continued play.
• Clear Fantasy Drafting: The fantasy team drafting interface (04:08) is straightforward, showing key player stats and making it easy to build a roster.
• Deep Stats: Player detail screens (05:43) offer rich historical data and performance graphs, catering to more serious sports fans.

Monetization & growth

The app's primary monetization strategy is its 'Elite Pass' subscription, which is introduced via a comprehensive free trial offer (01:49). This upsell flow is detailed, featuring a list of perks, a comparison table (01:58), and a trial-end reminder to reduce anxiety. The app also sells virtual currency (coins and gems) directly in a store (14:48), which users can then spend on avatar items. Growth is encouraged through a referral system that rewards users with coins for inviting friends (01:41).

Who it’s for

Stadium Live is for the modern, socially-connected sports fan who enjoys fantasy sports and friendly competition. It targets a younger demographic that is comfortable with virtual economies, avatar customization, and real-time social interaction. The app is ideal for users who want a more interactive and gamified way to follow their favorite teams and players, rather than just passively watching games.

Notes & opportunities

The app offers a rich set of features, but this can occasionally lead to a busy interface. The main feed (03:10) scrolls through multiple types of content (upcoming games, challenges, biggest wins), which could be overwhelming for new users. While the live chat is engaging, the moderation tools (report/block at 03:49) are crucial and well-placed. The distinction between coins and gems in the virtual economy could also be clarified earlier for new users to better understand their value.