Skylight App

What it does

Skylight is designed to be a digital command center for families. The app connects with Skylight's physical smart displays (frames and calendars) to sync photos, events, chores, and lists. It aims to centralize family organization, moving everything from scattered notes and texts into one shared hub that's accessible on both mobile devices and a central home display.

Where it shines

Skylight excels at adding a touch of delight to routine tasks. When a user completes all their assigned chores for the day, the app doesn't just show a checkmark. Instead, it erupts in a full-screen celebratory animation of falling pretzels (07:15), making the accomplishment feel fun and rewarding. Another standout moment is the Instacart integration (08:52), which allows users to send their grocery list directly to the shopping app. This closes the loop from planning to execution, transforming the app from a simple list-keeper into a powerful utility.

UX highlights

Playful Feedback: The app uses fun, unexpected animations like falling pretzels to celebrate completed tasks, turning chores into a more engaging experience (07:15).
Contextual Upsells: Premium 'Plus' features are shown at relevant moments, such as a blurred photo in the gallery (03:08), which demonstrates value without a disruptive paywall.
Smart List Organization: Users can create custom sections within lists, like organizing grocery items under a 'Cookies' header (08:29), which adds a useful layer of organization.
Clear Navigation: A persistent bottom navigation bar provides quick access to core features like Calendar, Tasks, Lists, and Photos, making the app easy to get around.
Comprehensive Settings: The app offers extensive control, from changing the theme to dark mode (10:18) to managing calendar-specific display settings like dimming past events (10:41).
Direct Integrations: The app connects to external services like Instacart to make lists immediately actionable, saving users time and effort.

Monetization & growth

The app operates on a freemium model with a 'Skylight Plus' subscription. A paywall is presented during the initial setup flow (01:02), which includes a feature comparison table and an interactive carousel to showcase premium benefits. The annual plan is highlighted as 'Most popular' and offers a discount. The app also employs contextual upsells throughout the experience and includes a referral program ('Give $20, Get $20') in the settings menu (11:22) to encourage viral growth.

Who it’s for

Skylight is clearly targeted at busy families, particularly those with children. The feature set, including chore tracking, shared calendars, and grocery lists, is built around the needs of a multi-person household. The connection to a physical home display suggests it's for users who want a central, always-on information hub to keep everyone coordinated. The playful design elements also make it suitable for engaging kids in household responsibilities.

Notes & opportunities

The onboarding flow requires account creation before showing any core features (00:14), which could be a point of friction for users wanting to explore first. The app also has multiple entry points to the 'Plus' paywall (e.g., during setup, in the photo gallery, in the meals tab), which could feel slightly repetitive. However, the app's strength lies in its tight integration of various organizational tools into one cohesive ecosystem, making it a powerful utility for its target audience.