How Simply Sing Built a $750K/Month Singing Coach by Fixing One Simple Problem

Crafting the Perfect First Impression: Hyper-Personalized Onboarding

Right from the start, Simply Sing focuses on understanding you. Forget generic tutorials. The app dives straight into personalization through a carefully crafted, multi-step onboarding flow (around 17 steps, according to our intel).

It begins with simple, relatable questions:

• "How often do you sing?" (Few times a month, Few times a week, Every day)
• "How confident do you feel about your singing?" (Not confident at all → Confident)

These aren't just pleasantries; they’re data points shaping your initial experience. Selecting "Not confident at all" likely adjusts the starting difficulty and encouragement levels. ✅

Next, it taps into musical taste:

• "What kind of music do you sing to?" Users can select multiple genres (Country, Musicals, Pop, Disney, etc.).
• "Which songs do you enjoy singing?" A selection of popular tracks is presented, allowing users to signal preferences early on. Crucially, a message pops up: "New songs added every week" – planting a seed for long-term engagement before you've even sung a note. 🎶

Finally, it asks a fundamental question: "Which best describes your voice?" (Female Voice / Male Voice). This isn't just demographic data; it's the first step towards the app's core magic trick.

The Account Gate: Value Before Commitment

Only after gathering this initial personalization data does Simply Sing prompt account creation. Users can sign up via Email, Facebook, or Apple. The offer? "Save your progress" and "Create a free account with up to 5 free profiles." This positions the app not just for individuals but potentially families or groups, adding perceived value before asking for credentials. Smart. ✨

The Killer Feature: Solving the Vocal Range Nightmare 🎤

Here’s where Simply Sing truly differentiates itself. Singing apps often frustrate users when songs are pitched too high or too low. Simply Sing tackles this head-on.

First, it requests Speech Recognition access, clearly stating the purpose: "Simply Sing needs to recognize your speech in order to determine your vocal range." Transparency builds trust. 🙏

Users then read simple lyrics ("Lean on me when you're not strong...") in their natural voice. The app analyzes this and assigns a vocal range (e.g., Alto, Tenor, Soprano), displaying it visually on a scale from Lowest to Highest. Users can accept this or try again, maintaining control.

But the real genius? The next screen declares: "Adjusting all songs to your vocal range..." accompanied by a simple graphic: [Your Voice Icon] → [Loading Icon: Song Range]. This is the core value proposition delivered loud and clear. It promises a tailored experience where every song fits you, eliminating a major barrier to entry for casual singers. 🤯

Guided Learning: Building Confidence Step-by-Step

Simply Sing doesn't just throw users into a sea of songs. It offers a structured learning path:

• Intro
• Your Vocal Range (Reinforcing the core feature)
• Hit Those High Notes
• Sing In Tune
• Unlock Songs

Within lessons focused on range, users are empowered further. They can listen to the highest and lowest parts of a sample song and use an intuitive slider (+/- buttons) to adjust the key until it feels comfortable. The app suggests a range but allows fine-tuning. This hands-on adjustment reinforces the feeling of control and personalization. 🔧

After trying a song, feedback is solicited: "Was the song range okay for you?" (Too low / Too High / Perfect). This feedback loop likely helps refine the algorithm and ensures user satisfaction.

Intuitive Singing Interface & Real-Time Feedback

The singing experience itself is clean and intuitive, adapting seamlessly between portrait and landscape modes. As users sing:

• Real-time pitch tracking appears as a line or flowing particles, showing how close they are to the target notes.
• Visual cues (like bars changing color or text prompts like "Too low") provide immediate feedback.
• Timing is also visualized, often with lyrics changing color or highlighted sections moving across the screen.

After each performance, users get a clear summary: Pitch Accuracy % and Timing %. This quantifiable feedback, combined with a star rating, gamifies improvement and encourages replay. 💯

Monetization & Content Strategy: The Path to $750K

While the initial flow doesn't hit users with a hard paywall (as indicated by the "No Paywall" context), the structure clearly points towards a freemium model likely driving that $750k/month revenue. The "Unlock Songs" step in the learning path and the "Songs Library" section strongly suggest that while the initial lessons and range-finding are free, full access to the extensive song catalog requires a subscription. 💰

Guided lessons for specific songs (broken down into Verse I, Chorus, etc.) provide immense value, teaching users popular songs piece by piece in a key that suits their voice. This structured approach, combined with the promise of new songs weekly, creates a powerful incentive to subscribe for ongoing learning and enjoyment. User feedback prompts ("How fun was this part?", "Did you feel your singing improve?") further refine the experience and likely identify highly engaged users ripe for conversion.

Key Takeaways for App Builders

Simply Sing's success isn't accidental. It's a masterclass in:

1. Deep Personalization: Onboarding isn't a chore; it's the foundation for a tailored experience.
2. Solving Core Pain Points: Addressing the universal problem of vocal range makes the app instantly valuable.
3. Structured Guidance: Breaking down learning into manageable steps builds confidence and retains users.
4. Clear Value Proposition: Communicating the benefit (songs adjusted to your voice) hooks users early.
5. Smart Monetization: Offering significant value upfront (range finding, initial lessons) before gating the full library likely drives strong conversion rates.

By meticulously analyzing user flows like Simply Sing's, founders and product teams can uncover the hidden patterns driving engagement and revenue in the most successful apps. Understanding why certain steps are placed where they are, how features solve real problems, and when value is demonstrated is key to building products that resonate – and generate millions.