What it does
Shoom is an AI-powered music generator designed to turn words into songs. Users can describe a musical style with a text prompt and provide their own lyrics. The app then uses AI to compose a full track, complete with a realistic-sounding vocal performance, in the specified genre.
Where it shines
The app's primary strength is its direct and confident user journey. The onboarding flow (00:05 - 00:13) is incredibly efficient, using just three screens to communicate its core value. It cleverly embeds mockups of the actual UI, like the 'Create AI Song' screen at 00:08, to make the creation process feel tangible and easy to grasp. This quick demonstration builds a clear mental model for the user before they are presented with the paywall at 00:13.
UX highlights
- Visual Storytelling: The onboarding uses a dynamic background with animated sound waves and floating music notes, creating an immersive, music-themed atmosphere right from the start (00:05).
- Embedded Demos: Instead of just listing features, the app shows them. The screen at 00:10 gives a clear preview of the creation interface, reducing uncertainty about the app's capabilities.
- Focused Copy: Headlines like "Craft Music With Your Words" and "Turn Your Lyrics Into Songs" are direct, benefit-oriented, and easy to understand.
- Simple Navigation: The onboarding relies on a simple 'Continue' button, guiding the user along a linear path without any distractions or complex choices.
- Clean Paywall Design: The subscription screen at 00:14 is well-organized, with clear pricing and a prominent call-to-action, making the options easy to compare.
Monetization & growth
The monetization strategy is front and center. After a brief, three-step value proposition, the user immediately encounters a hard paywall (00:13). There is no free version or feature-limited mode visible in this initial flow. The paywall presents three options: a low-cost one-week trial for $0.99, a yearly access plan, and a weekly access plan. The yearly plan is highlighted as 'Most Popular' and frames the cost as a more palatable '$0.77/week' to reduce sticker shock. The $0.99 trial is presented as a toggle, which is a clever way to frame it as a low-commitment option.
Who it’s for
Based on the features shown, Shoom is likely for aspiring songwriters, musicians, content creators, or anyone curious about AI music generation. It appears to lower the barrier to music creation, making it accessible to those without technical production skills. The ability to input custom lyrics suggests it's for users who want to create original songs rather than just instrumental tracks.
Notes & opportunities
The onboarding flow is very effective but also aggressive. Dropping the user directly into a paywall without any chance to interact with the app could deter users who are still exploring. While the ATT prompt (00:01) is a system requirement, presenting it as the very first interaction after the splash screen is abrupt. A simple warm-up screen explaining why tracking is requested could improve the acceptance rate.