What it does
Shamelesss is a mobile app designed to help individuals and couples improve their intimacy and bedroom game. Through a series of personalized questions during onboarding, the app aims to deliver tailored suggestions, games, and content. The core loop appears to be centered around scratching off digital cards to reveal new positions or activities.
Where it shines
Shamelesss excels at creating a sense of personalized value before asking for a commitment. The onboarding quiz (00:03-00:35) feels less like data entry and more like a consultation. The standout moment is the "Quiz Results" screen at 01:01, which visually quantifies the app's promised benefit with a compelling bar chart showing a potential "300%" improvement. This cleverly frames the subsequent subscription as an investment in a tangible outcome.
UX highlights
- Focused Quiz Flow: The onboarding quiz is a linear, full-screen experience that removes all distractions, guiding the user from one question to the next with clear, simple buttons.
- Visual Value Proposition: The results screen (01:01) uses a simple bar chart to make an abstract promise feel concrete and data-driven, which is far more effective than a list of features.
- Anticipation Building: The "Personalizing your Experience" screen (01:04) uses a progress bar and cycling text to manage wait time and build anticipation for the tailored content.
- Strategic Social Proof: Before the main paywall, the app stacks social proof with user counts and high ratings (01:19), building credibility at a critical decision point.
- Clean UI: The interface is minimal, using a simple color palette and legible typography, which keeps the focus on the content and questions being asked.
Monetization & growth
The app employs a hard paywall after the personalization sequence. The main paywall at 01:25 presents two subscription options (Monthly and Yearly) with a clear call-to-action. The most interesting tactic is the exit-intent offer. When a user attempts to close the paywall (01:29), a survey appears asking for their reason. If they select "Too expensive," the app immediately presents a steep, 90% discount (01:33), turning a potential churn moment into a conversion opportunity.
Who it’s for
Based on the onboarding questions, Shamelesss targets sexually active adults, both single and in relationships, who are curious about or actively looking to improve their sexual experiences. The content seems aimed at an 18+ audience interested in games like Truth or Dare and exploring new ideas with a partner or for solo play.
Notes & opportunities
The sign-up wall at 00:35, placed before any value is shown, could be a point of friction for some users. While it likely acts as a filter for serious users, testing its placement after the "Quiz Results" screen might increase top-of-funnel conversion. Additionally, the initial social proof screen at 01:09 feels slightly cluttered with the rating pop-up appearing over it, which could be streamlined.