What it does
Sculpt You is a comprehensive fitness and wellness app designed for women. It goes beyond simple workout tracking by creating highly personalized fitness and nutrition plans based on a detailed initial assessment. The app also integrates mental wellness exercises and a period tracker, positioning itself as an all-in-one health companion.
Where it shines
Sculpt You excels at making personalization feel tangible and meaningful right from the start. The onboarding quiz (00:07-01:30) is remarkably thorough, asking not just about goals but also motivations. A standout moment is the interactive physique focus screen (00:21), where users tap on body parts to see the corresponding muscles highlight. This elevates a simple choice into an educational experience. The app also cleverly integrates features, like allowing users to swap ingredients in their meal plan and instantly see the impact on macros (04:49), giving users a powerful sense of control.
UX highlights
- Interactive Onboarding: The quiz uses visual aids, like the muscle diagram (00:22), to make data input engaging and informative.
- Holistic Dashboard: The main screen (02:38) provides clear entry points to Workouts, Nutrition, Mental Health, and a Period Tracker, reflecting a well-rounded approach to wellness.
- Granular Meal Planning: Users can view detailed macro breakdowns for each meal and even swap individual ingredients like swapping dates for apple juice (04:50), which recalculates nutrition facts on the fly.
- Contextual Workout Info: Before starting a workout, the app provides a clear overview of the session, including a motivational title and instructions on focus and form (02:58).
- Gamified Mental Wellness: The "Find Your Element" quiz (05:33) turns mental health self-assessment into a personalized discovery, making it more approachable than a clinical survey.
- Visual Period Tracking: The period tracker uses a color-coded calendar (07:18) to provide a clear visual overview of the user's cycle, along with helpful information about their current phase.
Monetization & growth
After completing the detailed onboarding quiz and signing up, the user is immediately met with a hard paywall at 02:17. The app offers a 3-day free trial that converts into a yearly subscription. The paywall design is clean, presenting three plan options and highlighting the savings on the annual plan ("SAVE 48%"). It also breaks down the price to a weekly figure ("$1.44/week") to make the cost seem more manageable. By placing the paywall after the extensive personalization process, the app leverages user investment to increase the likelihood of conversion.
Who it’s for
Sculpt You is clearly targeted at women who are looking for a structured, all-encompassing approach to their health. It’s ideal for individuals who appreciate data-driven personalization and want guidance across workouts, nutrition, and mental wellbeing. The inclusion of features like a period tracker and recipes tailored to specific health needs (e.g., hormone health) suggests a focus on users who want a plan that adapts to their body's unique cycles and needs.
Notes & opportunities
While the app's personalization is a major strength, the initial onboarding has some friction. The app requests system-level permissions for app tracking (00:12) and notifications (01:29) without any custom warm-up screen to explain the benefits. This abruptness could lead some users to deny permissions. Additionally, some video content, like the meditation videos (06:35), is hosted on Vimeo and requires a separate sign-in, which breaks the user experience and adds an unnecessary barrier.