What it does
Goals is a fitness app designed for tracking walking and running activities. It offers two core modes of operation: users can either set simple, immediate goals for a single workout (like distance, steps, or calories) or they can commit to structured, multi-week training plans designed for progressive improvement. The app uses GPS to map routes and integrates with Apple Health to provide a comprehensive view of a user's activity.
Where it shines
The app's strength lies in its flexibility. The goal-setting screen for a single workout is incredibly straightforward (01:02), allowing a user to start a new activity in seconds. For those seeking more guidance, the training plans are well-structured, presenting a full calendar of scheduled workouts (02:25) and breaking down each session into clear warm-up, interval, and cool-down phases (02:29). The post-workout summary screen, which prompts for a mood rating and notes (02:04), is a thoughtful touch that adds a qualitative layer to the quantitative data.
UX highlights
- Dual Tracking Modes: Accommodates both casual users with single-session goals and committed users with long-term training plans.
- Clear Goal Customization: Dropdown menus make it easy to switch goals (e.g., from 'Distance' to 'Steps' at 01:04) and activity types (e.g., 'Running' to 'Walking' at 01:10).
- Post-Activity Journaling: A simple emoji selector and notes field (02:04) encourage users to reflect on their workouts, creating a richer log.
- Structured Plan Visualization: The calendar view for training plans gives users a clear overview of their upcoming commitments.
- Layered Dashboard: The main dashboard uses top-level tabs to quickly filter activity history by different metrics like Activities, Duration, and Pace (03:28), making data exploration efficient.
- Permission Priming: During onboarding, the app effectively uses warmup screens (e.g., 00:21 for Health data) to explain why permissions are needed before showing the system prompt.
Monetization & growth
The app employs a soft paywall strategy, presenting its subscription offer immediately after the onboarding and permission setup, but before the user can access the main features (00:40). It presents two options: a monthly plan and an annual plan that is heavily discounted ('SAVE 52%') and includes a 7-day free trial. The value propositions are listed clearly with bullet points to justify the purchase.
Who it’s for
This app is well-suited for beginners to intermediate runners and walkers. Its simple goal-tracking is perfect for those just starting out or who want a no-fuss tracker. The pre-built training plans, such as 'Start Running' and '5K Running', provide a clear progression for individuals looking to build a consistent habit and improve their fitness level over several weeks.
Notes & opportunities
While the core flows are solid, the app could enhance the user experience in a few areas. The distinction between starting a single workout and a training plan could be made clearer on the main screen. The heart rate monitor pairing flow (04:05) hits a dead end if Bluetooth is disabled, and could provide a more direct path to system settings. Finally, while functional, the visual design and animations could be more polished to create a more engaging and modern feel.