What it does
Reveri is a self-hypnosis app designed to help users improve their mental and physical well-being. It provides a library of guided audio sessions led by Dr. David Spiegel of Stanford University, targeting specific goals like reducing stress, improving focus, sleeping better, and managing pain. The app structures these sessions into guided plans and offers both interactive and passive listening experiences.
Where it shines
Reveri excels at building credibility and guiding users toward action. The onboarding immediately establishes a scientific foundation by highlighting its connection to Stanford research (00:41). The goal selection process at 00:50 is particularly strong, using dynamic tooltips with user statistics to provide contextual social proof. This helps users feel confident in their choice. Furthermore, the app packages its content into structured, multi-day plans like the "Increase Focus in 7 Days" program (01:04), which transforms a simple content library into a clear, motivating journey.
UX highlights
- Contextual Social Proof: During goal selection (00:50), tooltips show how many users are working on a specific goal, which is more effective than a generic testimonial page.
- Multi-Modal Sessions: The app offers 'Interacting' and 'Listening' modes for exercises (02:00), accommodating different user contexts and preferences.
- Guided Plans: Instead of leaving users to browse aimlessly, Reveri curates content into structured, actionable plans with clear progress tracking (01:34).
- Instructional Animations: Before a session begins, simple animations (02:08) clearly demonstrate the required physical actions, like looking up and closing your eyes.
- Comprehensive Activity Tracking: The Activity tab (04:09) provides a calendar view of completed sessions, weekly check-in graphs, and overall stats, giving users a clear view of their progress.
- Pre-Session Check-ins: Interactive sessions ask for a self-reported state (e.g., relaxation level on a scale of 1-10) before and after, allowing the app to show tangible improvement (03:11 and 03:22).
Monetization & growth
Reveri employs a soft paywall strategy. Users can complete the onboarding and browse the app, but attempting to start most core exercises triggers a paywall (01:14). The paywall screen offers a 7-day free trial and presents three subscription tiers: Yearly (marked 'Most Popular'), Monthly, and a Lifetime option. It builds value with bullet points highlighting benefits and includes a user testimonial with a five-star rating to boost credibility. The purchase is a standard App Store transaction.
Who it’s for
This app is for individuals seeking structured, science-backed methods for self-improvement outside of traditional meditation. The target user is likely proactive about their mental wellness and appreciates a clear, goal-oriented approach. It's suitable for those looking to address specific issues like anxiety, focus, or sleep, and who are motivated by tracking progress and following a guided plan.
Notes & opportunities
The mandatory email sign-up at the very beginning of the flow (00:07) introduces significant friction. Allowing users to explore the app's content first and prompting sign-up later could improve initial engagement. Additionally, after a session, the app presents a stats screen (03:33) and then a prompt to sync with Apple Health. Combining these into a more integrated post-session summary could create a smoother user experience.