Retouch Me: Face, Body Editor

What it does

Retouch Me is a mobile photo editing application that offers professional, designer-led retouching services. Instead of providing automated filters, the app allows users to select from a detailed catalog of specific edits for their photos, such as slimming a waist, removing skin flaws, or changing hair color. These selected tasks are then sent to professional designers for completion, with the user paying for each service via an in-app credit system.

Where it shines

The app's primary strength lies in its granular, service-based approach. The sheer breadth of available edits is impressive, covering everything from subtle body adjustments (00:20) to adding creative accessories like tattoos (02:43). This a la carte model is clearly presented in the order summary screen (03:23), where every chosen service is itemized with its corresponding credit cost. This provides a level of transparency and control that is different from typical all-or-nothing subscription editors.

UX highlights

Nested Navigation: The app manages its extensive feature set with a clever nested toolbar. Users first pick a broad category like 'Body' or 'Face', then a specific tool, and sometimes a third level of presets. This keeps the main interface uncluttered.
Constant Cost Feedback: As the user selects edits, the total cost is updated in real-time on the 'Proceed' button (00:50). This avoids surprises and keeps the user aware of their spending.
Direct Manipulation: For features like adding tattoos (02:45), the app provides intuitive controls to drag, resize, and rotate the element directly on the photo, giving the user precise placement control.
Clear Categorization: Features are logically grouped into Body, Face, Makeup, Accessories, and more, making it easy for users to find the specific tool they need.

Monetization & growth

The app's monetization model is built around a flexible credit system. Users can buy credits through one-time purchases or subscribe to monthly plans for a bulk discount (03:58). The pricing is task-based, with each retouching service having a specific credit cost. To engage users who are hesitant to pay, the app includes an 'Earn credits' section (04:00) where they can perform marketing-related tasks like watching ads or following on social media in exchange for free credits.

Who it’s for

Retouch Me is targeted at users who want high-quality, professional-level photo enhancements without needing to learn complex software like Photoshop. This includes social media influencers, aspiring models, or anyone preparing photos for an important event. The service-based model is ideal for those who need occasional, high-impact edits rather than daily-use filters.

Notes & opportunities

While the a la carte model is transparent, the cost for multiple edits can accumulate quickly, which might lead to sticker shock for some users at the summary screen (03:23). The sheer number of options, while a strength, could also be a source of decision fatigue for a first-time user who is unsure where to start. A guided 'package' of popular edits could be a helpful addition.