What it does
Reset is a self-improvement app that positions itself as a 60-day life transformation program. It uses a detailed onboarding process to understand a user's goals, struggles, and habits. Based on this input, it generates a personalized daily routine and gym schedule designed to build discipline, improve focus, and help the user become, as the app says, "unrecognizable."
Where it shines
Reset's strength lies in its meticulously crafted onboarding journey, which is less of a setup process and more of a psychological priming exercise. The app successfully builds a deep sense of personalization and commitment before ever asking for a cent. At 01:32, it provides a data visualization of the user's profile, making the initial quiz feel impactful. A standout moment occurs at 02:02 with the "Your New Trajectory" graph, which brilliantly contrasts the user's current path with their potential future. The journey culminates in a powerful commitment signature screen at 03:10, where the user physically signs a pledge to themselves, cementing their intent.
UX highlights
- Layered personalization: The app uses multiple steps to tailor the experience, starting with a 10-question quiz (00:43), then asking for specific problems (01:40), goals (01:55), and finally having the user build their own routine (02:06). This creates a strong feeling of co-creation.
- Visual feedback loops: Instead of just taking data, Reset gives back. The radar chart (01:32) and trajectory graph (02:02) are excellent examples of turning user input into immediate, motivating visuals.
- Commitment devices: The request for a physical signature (03:10) is a clever use of behavioral psychology. It elevates a simple 'continue' action into a meaningful personal pact, increasing user buy-in.
- Polished micro-animations: The app uses elegant loading animations (01:21, 02:50) and transitions that make the experience feel premium and thoughtful, reinforcing the seriousness of the user's journey.
- Clarity in routine building: The habit selection screen (02:06) and gym scheduler (02:25) are clear and easy to use, allowing users to feel in control of crafting their final plan.
- Low initial friction: The app avoids asking for an account, email, or system permissions during the deep personalization flow, saving all friction until the user is highly invested.
Monetization & growth
Reset employs a hard paywall strategy, meaning there is no access to the app's core functionality without subscribing. The paywall appears at 03:53, at the very end of the extensive onboarding process. By this point, the user has invested significant time and psychological energy into creating their "perfect" plan. The app offers two plans, Annual and Monthly, and uses a prominent "60% Off Sale" banner to encourage the longer-term commitment. It also employs a scarcity tactic with text stating "9 spots remaining" to create a sense of urgency.
Who it’s for
This app is targeted at individuals, likely in their 20s and 30s, who are serious about self-improvement and feel stuck in their current routines. The language ("For the bold," "For the legends") and focus on discipline, fitness, and overcoming bad habits like doomscrolling suggest a user base interested in a structured, no-excuses approach to personal development. They are likely looking for a comprehensive system rather than a simple habit tracker.
Notes & opportunities
While the onboarding is powerful, its length could be a double-edged sword, potentially leading to drop-off for less motivated users. The app promises a 60-day transformation, but the calendar visualization at 00:33 only shows 42 boxes, which is a minor visual inconsistency. The transition from the rating pop-up (03:02) to the commitment screen (03:10) feels slightly disjointed, with a few seconds of a static screen in between. Adding a smoother transition or a brief connecting screen could improve the flow's narrative cohesion.