App Showcase: Reset

What it does

Reset is a digital life coach and habit-building app designed to help users undergo a significant personal transformation over 60 days. The app's core function is to guide users through a personalized 'reset' by identifying their limiting habits and defining clear goals. It then generates a structured daily routine and workout schedule to build discipline, focus, and overall well-being.

Where it shines

Reset's strength lies in its meticulously crafted onboarding funnel. It excels at creating a deep sense of personalization and commitment before ever asking for a subscription. The journey begins with a multi-step quiz (00:43) that feels more like a coaching session than a data-entry form. The real standout moment is the personalized analysis screen (01:33), where the quiz answers are visualized in a compelling radar chart, giving the user a tangible snapshot of their current state. This is followed by a unique commitment ceremony where the user physically signs their name (03:10), a powerful psychological nudge that solidifies their intent to change.

UX highlights

• Motivational Framing: The app opens with an aspirational video montage (00:06) that sets a powerful, determined tone, immediately aligning with the user's desire for change.
• Interactive Quiz: The procrastination question uses a slider and a dynamic radial meter (00:49), making the input process more engaging than standard radio buttons.
• Data Visualization as Value: The radar chart at 01:33 is a key UX highlight. It translates subjective feelings into objective-looking data, making the user's problems feel acknowledged and the app's solution feel scientific.
• Clear Trajectory Comparison: At 02:03, a simple line graph contrasts the user's potential future with Reset versus staying with 'Same Old Habits.' This is a highly effective before-and-after visual.
• Tactile Commitment: The signature screen (03:10) introduces a tactile interaction that breaks the monotony of tapping buttons, making the act of commitment more memorable and meaningful.
• Structured Routine Building: The app breaks down routine creation into clear categories like Health, Mindfulness, and Productivity (02:05), simplifying the process of building a comprehensive plan.

Monetization & growth

Reset employs a hard paywall strategy, meaning users cannot access the core app without subscribing. The paywall is strategically placed at the very end of a long and engaging onboarding funnel (03:52). By the time the user sees the price, they have already invested significant time in the quiz, received personalized analysis, and even signed a commitment. This builds high intent and justifies the subscription cost. The paywall itself presents a clear annual plan with a significant discount and a monthly option, a standard but effective presentation.

Who it’s for

Reset is targeted at individuals who feel stuck and are seeking a structured, radical overhaul of their daily habits and mindset. The language and imagery ('For the bold,' 'For the legends') suggest a focus on a predominantly male audience looking for discipline, focus, and peak performance. It's for users who are ready to commit to an intensive program and believe a systematic approach is the key to breaking through personal plateaus.

Notes & opportunities

The onboarding is long, which could lead to some user drop-off. While effective for high-intent users, it might deter those who are merely curious. The lack of a free trial is a confident move but could be a barrier. An opportunity could be to offer a limited, 3-day 'taster' version of the plan to let users experience the daily routine before committing to the full 60-day program, potentially widening the top of the funnel.