App Showcase: Reset

What it does

Reset is a self-improvement app that guides users through a 60-day life transformation. The app's core function is to create a highly personalized daily routine and schedule based on an extensive initial assessment. It focuses on helping users break destructive habits, build discipline, and gain mental clarity through structured, actionable steps.

Where it shines

Reset's strength lies in its ability to create a deep sense of personalization and user investment before asking for a commitment. The onboarding is a masterclass in this, starting with a comprehensive quiz (00:43) that feels less like a form and more like a consultation. The presentation of the results on a radar chart at 01:33 provides instant, data-driven validation. However, the most compelling moment is the commitment signature at 03:10, where users physically sign a pledge, which powerfully anchors their intent.

UX highlights

• Interactive Quiz Elements: Instead of just using radio buttons, the app employs a circular slider for numerical input (00:49), making the quiz more engaging.
• Two-Phase Personalization: After the initial quiz, the app asks users to identify specific blockers (01:40), making the final plan feel co-created and more accurate.
• Visual Value Proposition: The "Your New Trajectory" graph (02:02) is an excellent visualization that contrasts the user's potential future with and without the app, making the benefits clear.
• Tangible Progress: The app shows an animation of a 60-day calendar filling up (00:34), giving a clear sense of the program's length and structure from the start.
• Structured Plan Building: The routine creation process (02:05) is broken down into manageable categories (Health, Mindfulness, etc.), preventing overwhelm.

Monetization & growth

Reset uses a hard paywall strategy, with no free trial mentioned. The entire onboarding funnel is designed to build up to the subscription screen at 03:28. The app works hard to justify the cost by investing the user heavily in a detailed personalization process that takes over three minutes. The paywall itself leverages social proof with user testimonials (03:31) and a 5-star rating badge (03:39). It also creates mild urgency with a "60% Off Sale" and a "9 spots remaining" tag (03:53), encouraging immediate action.

Who it’s for

This app is designed for individuals who feel stuck in their current routines and are actively seeking a structured, guided path to self-improvement. The target user is likely someone who has tried to build better habits on their own but failed, and is now looking for a comprehensive system to enforce discipline and focus. The emphasis on mindset, productivity, and fitness suggests it's for people aiming for holistic life changes, not just a single goal.

Notes & opportunities

The onboarding flow is exceptionally long, which is a double-edged sword. While it effectively filters for highly committed users, it likely causes significant drop-off for those who are more casually exploring. There's an opportunity to provide a smaller piece of value, perhaps a mini-report or a 1-day sample plan, before the full paywall to capture a wider audience. Additionally, the transition between the dark red "blockers" screen (01:40) and the dark green "goals" screen (01:55) is a bit jarring, and a more consistent color scheme could smooth the experience.