What it does
Reset is a mobile app designed to facilitate a 60-day life transformation. It guides users through a detailed questionnaire about their habits, mindset, and goals to create a personalized daily routine. The core purpose is to help users break destructive habits, build discipline, and achieve a higher potential through a structured, actionable plan.
Where it shines
Reset's strength lies in its ability to create a strong sense of personal investment before ever showing a price. The onboarding is not just data collection; it's a journey. The two-stage plan generation, first "Calculating Results" at 01:21 and later "Architecting Your Reset" at 02:50, makes the process feel highly customized. The most impactful moment is the "Sign your commitment" screen at 03:10, a brilliant behavioral nudge that turns passive interest into an active pledge.
UX highlights
- Interactive Quiz Inputs: Instead of boring radio buttons, the app uses engaging inputs like the radial slider for procrastination hours (00:49), which makes answering feel more dynamic.
- Personalized Analysis: After the initial quiz, the app presents a radar chart (01:33) showing the user's profile across Focus, Discipline, Health, Mental, and Purpose. This provides immediate, tangible value for the information shared.
- Visualizing the Future: The "New Trajectory" graph (02:02) is a powerful tool. It clearly visualizes the outcome of using the app versus staying on the current path, simplifying the value proposition into an emotional choice.
- Layered Customization: The app doesn't stop at the quiz. It asks for further refinement by having users select what's holding them back (01:40) and then build a specific daily routine (02:06), adding layers of personalization.
- Tactile Commitment: The signature pad (03:10) is a standout feature. It leverages physical action to create a psychological sense of commitment, a much stronger hook than a simple checkbox.
Monetization & growth
Monetization is handled via a hard paywall that appears at the very end of the extensive onboarding flow (03:27). The app does an excellent job of building up the value proposition and personal investment before the user sees the price. The final paywall screen (03:52) presents two options, Annual and Monthly, with a "60% Off Sale" highlight on the annual plan to encourage a longer-term commitment. The app also includes a rating prompt (02:56) with embedded positive testimonials, a clever way to encourage good reviews and leverage social proof simultaneously.
Who it’s for
Reset targets individuals who feel stuck and are actively seeking a structured way to improve their lives. The messaging ("For the bold," "For the legends") and imagery of athletic individuals suggest a focus on users motivated by discipline, ambition, and peak performance. It's for people who are ready to commit to a rigorous program and believe that systematic change is the key to unlocking their potential.
Notes & opportunities
The onboarding flow is long and requires significant user input. While this is key to its personalization strategy, it could be a point of drop-off for less motivated users. The app could potentially test showing a small piece of the generated plan (e.g., "Your first 3 habits") before the commitment signature to give a more concrete taste of the final product and further boost motivation to complete the flow.