Remove Objects

What it does

Remove Objects is a mobile photo editing application that leverages AI to perform complex edits with simple user inputs. Its primary functions include removing unwanted people or objects from photos, replacing entire backgrounds with generative AI options, and expanding the canvas of an image beyond its original borders. The app also includes tools for more manual touch-ups, like a clone stamp.

Where it shines

The app truly shines in its use of AI to simplify otherwise tedious tasks. The automatic object detection at 01:09 is fast and accurate, outlining multiple elements in the photo for easy one-tap removal. Another standout moment is the background replacement flow at 02:15, which doesn't just provide one new background but generates three distinct variations, empowering the user with creative choice. The inclusion of just-in-time tutorials, like the one for the clone tool at 04:10, makes advanced features feel approachable.

UX highlights

Clear AI Feedback: The app uses clean, glowing green outlines to show what the AI has detected, giving the user clear feedback before they commit to an action.
Expectation Management: During processing, a circular progress indicator with a time estimate (e.g., 2.3 / 20s at 01:16) appears, which effectively manages user expectations for more intensive AI tasks.
Simple Toolset: The main interface is built around a few core, powerful tools accessible via a clean icon tray at the bottom, avoiding clutter.
Generative Choice: By offering multiple AI-generated results for features like background replacement, the app provides a sense of creative control, not just automation.
Contextual Help: Small pop-ups and dedicated tutorial screens appear when a user first accesses a more complex tool, reducing the learning curve.

Monetization & growth

Monetization is introduced early. After a brief feature showcase, the app presents a paywall at 00:15. It's a soft paywall offering a 3-day free trial that converts to a subscription. The user is shown options for a weekly or yearly plan (00:32). The app also employs a growth loop by prompting users to rate their experience after a successful edit and save at 05:03, which can help improve App Store visibility.

Who it’s for

This app is designed for social media users, casual photographers, and anyone who wants to quickly clean up photos without the complexity of professional desktop software. Its simple, task-oriented interface makes it ideal for users who need to remove photobombers, delete distracting objects, or creatively change the scenery in their pictures for a more polished look.

Notes & opportunities

While the AI tools are impressive, the user experience relies heavily on waiting for processing. Although the timers help, this could still feel slow for users accustomed to instant filter applications. The Clone Tool (04:10), while powerful, feels less intuitive on a small touch screen compared to the tap-to-remove AI features. There's an opportunity to perhaps integrate a 'magic' button that suggests and applies the most likely edit, further simplifying the workflow for users who want a one-tap solution.