What it does
Remini is a mobile app that uses artificial intelligence to enhance photos and videos. Its core features include restoring old or blurry photos, colorizing black-and-white images, and generating entirely new, stylized portraits from user-uploaded selfies. Users can create everything from professional-looking headshots and modeling photos to fun concepts like predicting a future baby's appearance or turning themselves into animated characters.
Where it shines
Remini excels at demonstrating the power of its AI in tangible, visually impressive ways. The 'New Future Baby' feature (01:15), for instance, provides a playful and emotionally resonant use case by generating images of a potential child from two parent photos. The results, shown at 02:06, are high-quality and shareable. The app also cleverly manages user attention during processing times. At 03:09, while a photo pack is generating, it prompts the user to try the instant 'Enhance' feature, turning a potential point of friction into a moment of feature discovery.
UX highlights
- Visual Quiz Questions: During onboarding, instead of just text, Remini uses example images to illustrate the different goals a user might have (00:37), making the selection process more intuitive.
- Strong Social Proof: The app displays impressive metrics like '115M Monthly Active Users' just before the paywall (00:41) to build trust and justify the subscription cost.
- Before/After Slider: The core enhancement feature uses a simple and effective before/after slider (04:17), which provides immediate visual feedback on the value of the tool.
- Clear Action Prompts: The interface consistently guides the user. For example, after generating a photo pack, a modal prompts the user to 'Take a Look' (02:01), removing any ambiguity about the next step.
- Multi-Photo Upload: For features like the 'Modeling Photoshoot,' the app requires multiple selfies and provides clear tips on what makes a good photo (01:16), setting the AI up for success.
- User Feedback Loop: After viewing AI-generated photos, the app allows users to provide feedback on what was wrong with a specific photo (06:59), which helps improve the underlying model.
Monetization & growth
The app gates its core functionality behind a subscription, presented after a short onboarding quiz (00:48). The primary offer is a free trial for a weekly or yearly plan. A key tactic is the 'Other plans' link (00:53), which reveals a cheaper 'Lite' plan. This acts as a downsell for price-sensitive users. Once a user subscribes (even to the Lite plan), the app uses contextual upsell screens to encourage upgrading to 'Pro' for more features, as seen at 01:47 and 04:32.
Who it’s for
Remini targets a broad consumer audience interested in improving their digital photos and creating unique, shareable AI-generated content. This includes families wanting to restore old pictures, social media users looking to create stylized avatars or professional headshots without a photoshoot, and couples curious about playful AI features like the 'Future Baby' generator. The simple interface makes it accessible to users without any technical photo editing skills.
Notes & opportunities
The app experience is heavily focused on single-task flows, which works well. However, the wait time for AI generation can still be a point of friction. While the 'Enhance' prompt (03:09) is a smart distraction, the app could explore more ways to keep users engaged during these periods. Additionally, the distinction between the 'Lite' and 'Pro' plans could be made clearer on the initial paywall to help users make a more informed choice upfront, potentially reducing the need for immediate upsells.