What it does
Relatio is a relationship coaching app designed to help users improve their romantic connections. Through a personalized quiz, it gathers information about a user's age, goals, and relationship status to create a custom improvement plan. The app positions its methodology as being based on Cognitive Behavioral Therapy (CBT) to offer structured, actionable advice for building healthier relationships, navigating breakups, or reigniting a spark.
Where it shines
Relatio's strength lies in its carefully constructed onboarding flow that builds value and trust before presenting the paywall. The quiz feels thoughtful and relevant, making the user feel understood. The app's standout moment is its "building your plan" screen (00:26). Instead of a generic loading animation, it uses the time to cycle through user testimonials, which is a clever way to build social proof. It also smartly frames its value by explicitly mentioning CBT at 00:24, lending scientific credibility to its program.
UX highlights
- Structured Quiz Flow: The onboarding quiz is broken into simple, single-focus screens, like age selection (00:11) and goal selection (00:14), which makes it easy to complete.
- Credibility Anchoring: A dedicated screen at 00:24 explains that the plan is based on Cognitive Behavioral Therapy, which helps build user trust in the app's methods.
- Productive Waiting: The loading screen (00:26 - 00:36) is used to display social proof in the form of user reviews and star ratings, turning a pause into a persuasion opportunity.
- Pre-Paywall Summary: Before showing prices, a clean summary screen at 00:37 outlines exactly what the personalized plan includes, reinforcing the value proposition.
- Clear Plan Selection: The paywall at 00:40 presents four distinct subscription options with clear pricing, making the choice straightforward for the user.
- Visual Emojis: The use of emojis next to goals in the quiz (00:14) adds a friendly touch and helps with quick visual scanning.
Monetization & growth
Relatio employs a hard paywall strategy. After completing the onboarding quiz and seeing their plan being built, the user is required to subscribe to proceed. At 00:40, the app presents four subscription tiers: Weekly, 1 Month, 6 Month, and Yearly. There is no free trial offered in this flow, meaning the app relies entirely on the value built during onboarding to convert users. The list of features unlocked by the subscription is prominently displayed above the plans to reinforce the value of purchasing.
Who it’s for
This app is targeted at individuals seeking to actively work on their romantic relationships. The quiz options suggest a broad audience, from those wanting to build a healthy foundation to those navigating a recent breakup or trying to reconnect with a partner. The reference to CBT suggests it appeals to users who prefer a structured, psychology-backed approach over more casual advice.
Notes & opportunities
While the onboarding is strong, the transition from the animated loading screen (00:36) to the static plan summary (00:37) is a bit abrupt. A smoother animation could make the reveal feel more rewarding. Additionally, while the CBT framing is powerful, the diagram at 00:24 is quite dense. Simplifying this visual could make the concept even more accessible to a general audience. The lack of a free trial might also be a significant barrier for users who are not fully convinced by the onboarding alone.