Reverse-Engineering Quizard AI: How a $300K/Month Homework Helper Converts Students

Cracking the Onboarding Code

Quizard doesn't waste time. The moment you open the app, you meet the "Quizard" mascot and a clear value proposition: "Utilizes the power of AI to get the answers you need at your fingertips." The next screen immediately demonstrates the core function: "Take a picture of any question and I'll answer it!" with visual examples. 📸

The onboarding flow, consisting of 5 key steps, is designed for rapid understanding and personalization:

First, it asks, "Where did you hear about Quizard?" (Options: App Store, Tiktok, Google Search, Instagram, A friend, Other). This is crucial growth attribution baked right into the initial experience, allowing them to optimize marketing spend. 📈

Next: "What's your goal when using Quizard?" (Options: Double-checking my work, Getting assignments done quickly, Gaining a better understanding of a topic, Other). Selecting "Getting assignments done quickly" immediately flags user intent – they want speed and efficiency, which the app directly promises. This personalization subtly sets the stage for the value proposition of the premium offering.

The Soft Paywall Pivot

Immediately after understanding the user's goal, Quizard presents its monetization strategy. It's not a hard gate, but a classic Free Trial Soft Paywall.

The screen highlights "Unlimited Questions" and "Unlimited Follow-ups" as core benefits of the pro plan. Users see three subscription options:

• 1 month (€9.99)
• 12 months (€69.99 - €5.83/month, flagged as "Save 42%") 🎉
• 6 months (€59.99 - €10.00/month)

The annual plan is clearly the anchor, positioned centrally with the savings highlighted. Below this, a prominent "Free 3 Day Trial" button lowers the barrier to entry. Users can experience the full power before committing financially.

Interestingly, there's also an "Earn" section offering a small reward ("+10") for a "Daily Refresher," hinting at potential future gamification or a way to earn limited free usage, although the primary path is the trial.

Tapping the trial button leads to the standard App Store confirmation, clearly stating the 3-day free trial terms and the €69.99/year price starting after the trial. Transparency here is key to building trust.

The AI Answer Engine in Action

Once past the paywall (or having started the trial), the user experience is seamless. The app prompts you to "Take a picture of a question."

Using the camera or uploading from the gallery, the user frames the question. The cropping tool is intuitive. 🤏

After capturing, a loading screen appears with the Quizard mascot and status updates: "Understanding your question," then "Answering your question." This provides reassuring feedback during the AI processing time. ⏳

For a math problem like 1/x + 1/(x-2) = 7/24 alongside y = x-2, Quizard returns a detailed, step-by-step solution:

1. Finds the common denominator.
2. Cross-multiplies.
3. Rearranges into a quadratic equation.
4. Solves the quadratic (likely using the quadratic formula, though the steps shown focus on the setup and final solutions).
5. Substitutes x values into y = x-2 to find corresponding y values.
6. Presents the final answer pairs clearly. ✅

The app includes options for feedback (thumbs up/down 👍👎) which triggers a review prompt, and a "Share" function. Below the answer, it even shows similarity scores linking to external web sources like mathsolver.microsoft.com, adding a layer of validation or alternative explanations.

The app proves its versatility by handling different question types. A multiple-choice geography question ("Which is the largest continent on Earth?") is uploaded, cropped, and answered correctly ("C Asia") with a detailed explanation comparing land areas of different continents. 🌏

Crucially, the "Unlimited Follow-ups" premium feature is demonstrated. After getting the answer about the largest continent, the user types "whats the second largest?" into a chat interface. Quizard instantly replies: "The second largest continent on Earth is Africa." This interactive dialogue adds significant value beyond a static answer.

Users aren't limited to photos; typing a question like "Why is the sky blue" also yields a detailed explanation based on Rayleigh scattering. 🌌

Retention Hooks and Final Thoughts

Quizard includes essential features for retention and usability:

• History: Easily accessible log of previously asked questions and their answers. 📚
• Settings: Standard options like FAQ, Terms of Use, Privacy Policy, links to community channels (Discord, TikTok, Instagram), feedback options, and Logout.

Why is Quizard succeeding?

Quizard AI combines a high-demand use case (homework help) with a smooth, AI-powered user experience. Its estimated $300K monthly revenue and 80K downloads, supported by running ads, point to an effective growth and monetization engine.

1. Clear Value Proposition: Instantly understandable benefit – get answers fast.
2. Smart Onboarding: Quickly captures user intent and marketing attribution data.
3. Effective Soft Paywall: Leverages a free trial to convert users after showcasing value.
4. Robust Core Feature: The AI delivers accurate, step-by-step answers for various subjects.
5. Premium Follow-ups: The ability to ask follow-up questions provides strong incentive to upgrade.

Quizard AI's success isn't accidental. It's a result of understanding the user journey, from initial discovery through onboarding to conversion and repeated use. Analyzing these meticulously designed flows reveals the patterns behind top-performing apps – insights crucial for anyone building or growing a mobile product today.