What it does
Pushscroll is a digital wellness app that tackles phone addiction with a novel approach. Instead of simply blocking apps, it creates a system where users must earn their screen time. By performing camera-tracked exercises like push-ups and squats, users accumulate minutes that they can then 'spend' to access their most distracting social media and entertainment apps.
Where it shines
Pushscroll's strength lies in its long, persuasive onboarding. It doesn't just ask for permissions, it earns them. The quiz builds a detailed profile of the user's habits, then hits them with a personalized reality check at 01:27, showing how their phone dependence compares to the average. The most compelling moment comes at 02:37, where the user is prompted to try a live, camera-tracked exercise. This interactive demo proves the app's core technology works before asking for a single dollar.
UX highlights
- Problem Quantification: The app translates abstract screen time into a shocking, tangible number. The screen at 01:31, projecting '26 years' of life spent on a phone, is a powerful motivator.
- Interactive Value Prop: The core mechanic of 'push' to earn time and 'scroll' to spend it is clearly animated at 02:10, leaving no ambiguity about how the app works.
- Systematic Priming: Every permission request, from tracking (00:01) to Screen Time (03:13), is preceded by a custom warm-up screen explaining the user benefit.
- Gamified Loop: The app successfully turns a chore (exercise) into a key to unlock a reward (scrolling). This creates a healthier habit loop driven by positive reinforcement.
- Personalized Results: The final summary screen at 04:46 presents a clear graph showing the user's projected journey from their current state to their goal, making the outcome feel achievable.
Monetization & growth
Pushscroll uses a hard paywall at the end of its extensive onboarding. After the user is highly invested and has seen their personalized results, they are presented with two subscription options (05:30). If the user attempts to close this screen, the app presents a more aggressive 'one-time offer' at 05:41 with a larger discount (87% off) and urgency framing. This two-step paywall strategy aims to capture users with different price sensitivities. No free trial is offered, relying instead on the onboarding's strength to convince users of the app's value.
Who it’s for
This app is designed for individuals who are aware of their excessive screen time and have tried other methods to cut back without success. The target user is likely someone looking for a structured, gamified system rather than pure self-control. It appeals to people who want to be more physically active but need an unconventional motivator to get started.
Notes & opportunities
The onboarding flow is incredibly long, which could lead to some user drop-off. While thorough, there might be opportunities to condense the quiz. The exercise detection, as seen in the demo at 02:37, appears to be the most critical technical component. Its accuracy and ease of use will ultimately determine the app's long-term success, as any friction here would break the core 'earn-and-spend' loop.