What it does
Prove It is a health and wellness tool designed to bring transparency to the supplement industry. Users can scan the barcode of any supplement, and the app provides a comprehensive analysis. It delivers scores for safety, efficacy, and transparency, along with a breakdown of the product's pros and cons, ingredient information, and suggestions for higher-rated alternatives. The app aims to help consumers make informed decisions, avoid wasting money, and steer clear of potentially harmful products.
Where it shines
Prove It's strength lies in its meticulously crafted onboarding journey that builds a case for its own necessity. Rather than jumping straight to the scanner, it takes the user through a detailed quiz that feels highly personal (00:13-01:31). A standout moment is the "Pledge of Commitment" screen (02:00), which asks users to physically sign their name, creating a powerful psychological investment before they even use the core feature. The product analysis screen itself (02:09) is another highlight, presenting complex information in a simple, digestible format with a clear overall score and a list of alternative products.
UX highlights
- Deep Personalization: The onboarding quiz is exhaustive, covering everything from age and gender to specific health concerns and spending habits. This makes the final personalized results (01:53) feel earned and credible.
- Problem Framing: The app masterfully uses "Did you know?" factoids from sources like Harvard Health (00:58) to educate users on the risks of unregulated supplements, building urgency and trust.
- Commitment Hook: The signature pledge (02:00) is a unique interaction that transforms user intent into a tangible action, increasing their commitment to the process.
- Clear Analysis UI: The supplement detail screen (02:09) uses a prominent score, simple progress bars for key metrics, and bulleted lists for "The Good" and "The Bad," making complex data easy to scan.
- Actionable Alternatives: The app doesn't just rate a product; it provides a list of better-rated alternatives (02:12), making the insights immediately actionable for the user.
- Constant Social Proof: From the initial welcome screen (00:08) to the testimonial carousel (01:31), the app repeatedly uses star ratings and user quotes to build credibility.
Monetization & growth
After the full onboarding and a brief feature demo, the app presents its subscription plans (02:50). It features four options, including a Lifetime plan, with the annual plan marked as the "BEST VALUE." When the user attempts to exit this screen, the app employs a common but effective growth tactic: a special "One-Time Offer" paywall (02:54). This second paywall presents a significantly steeper discount (70% off) to capture users who were hesitant at the initial price point. The app doesn't appear to offer a free trial, relying on the strength of its onboarding to convince users to pay upfront.
Who it’s for
Prove It is targeted at health-conscious consumers who regularly purchase or are considering purchasing supplements. This includes fitness enthusiasts, biohackers, and anyone concerned about the ingredients and efficacy of wellness products. The app serves both beginners who feel overwhelmed by choice and experienced users who want to verify the quality and safety of the products they already use. Its focus on saving money also appeals to budget-conscious individuals who suspect they might be overspending on ineffective supplements.
Notes & opportunities
The app's most significant hurdle is the immediate and un-contextualized request for App Tracking and Notification permissions at the very start (00:02). A warm-up screen explaining the benefits of enabling these permissions could improve opt-in rates. Furthermore, the onboarding is exceptionally long. While it's effective at building value, it risks a high drop-off rate. Testing a shorter, more streamlined version could be a valuable experiment to balance deep personalization with a quicker path to the core product.