What it does
PrettyUp is a powerful AI-driven photo and video editor focused on aesthetic enhancements for face and body. The app allows users to reshape body features like waist, hips, and arms, as well as perform detailed facial retouching. It combines manual slider-based controls with one-tap AI enhancements, filters, and creative effects to help users perfect their visual content for social media and personal use.
Where it shines
PrettyUp excels at making complex editing tasks feel accessible. The video editing workflow (starting at 02:22) introduces tools with 'just-in-time' animated tooltips, guiding the user without an overwhelming tutorial. For example, when selecting the waist tool, a small overlay appears showing exactly how to use the slider. The app also offers a surprising level of depth with features like manual lighting adjustment (05:17) and multi-clip editing (03:14), which bring pro-level controls to a simple mobile interface. The 'Magic Enhance' feature for photos (10:58) provides an impressive one-tap solution for instantly improving portraits.
UX highlights
- Contextual Tutorials: Instead of a long intro, the app teaches you how to use a tool the first time you tap it (e.g., 02:22), making learning intuitive.
- Interactive Previews: The onboarding carousel (00:04) isn't just static images. It uses animated glows to show exactly what part of the body is being edited.
- Granular Control: Users can adjust the duration and intensity of effects on the video timeline (02:35), offering precise control over the final look.
- Layered Effects: The photo editor supports layers for effects like snowflakes (12:49) and prompts users to merge them, a concept familiar to users of advanced desktop software.
- Comprehensive Feature Set: The main screen (09:59) organizes a vast number of tools, from basic HD restoration to more niche features like 'AI Muscle' and 'Live2D' avatars.
- Before/After Toggle: A simple press-and-hold action allows users to quickly compare their edits with the original media (02:33), providing immediate feedback.
Monetization & growth
The app employs a soft paywall strategy. After a multi-step personalization quiz, it presents a subscription screen at 01:10 that offers a 7-day free trial leading into a yearly plan. The screen highlights a '70% OFF' discount and also offers monthly and lifetime purchase options, catering to different user preferences. Post-purchase, the app immediately confirms success with a celebratory pop-up (02:10), reinforcing the value of the transaction.
Who it’s for
PrettyUp is designed for social media content creators, influencers, and everyday users who want to fine-tune their appearance in photos and videos. Its feature set is ideal for those looking to achieve a polished, aesthetic look, from slimming their figure and smoothing their skin to applying trendy filters and effects. The combination of simple AI tools and advanced manual controls makes it suitable for both casual users and more demanding creators.
Notes & opportunities
The app's feature set is extensive, which could be overwhelming. The 'Expand' button (11:21) on the home screen reveals even more tools, potentially leading to choice paralysis. While the just-in-time tutorials are helpful, a searchable guide or a more structured 'learn' section could benefit users looking for a specific tool. Additionally, the distinction between VIP subscription features and features requiring 'AI Coins' (14:06) could be clarified earlier to manage user expectations about costs.