What it does
Pregmate is a comprehensive fertility and cycle tracking app designed to help women understand their bodies and navigate their journey toward pregnancy. The app allows users to log periods, track symptoms, and predict ovulation. Its standout features include the ability to digitally scan and interpret physical ovulation and pregnancy test strips, along with an AI-powered Health Assistant to answer user questions.
Where it shines
Pregmate excels at building user trust from the very beginning. Its onboarding is a masterclass in making a long, data-intensive process feel supportive. For example, after answering a question about their goals (00:58), the user sees a full-screen, illustrated reinforcement slide (01:00) that validates their journey. The app's main dashboard (02:51) is also a highlight, with its clear, visual representation of the menstrual cycle as a wheel, making it easy to see where you are and what's coming next. The integration of an AI Health Assistant (05:58) provides an accessible way for users to get information without feeling overwhelmed.
UX highlights
- Interactive Onboarding Tour: Upon first launch, the app uses guided tooltips (02:51) to introduce key features directly on the main interface, which is more effective than a separate tutorial.
- Contextual Actions: When viewing the calendar, tapping a day reveals a summary and an "Edit period dates" button (07:50), allowing for quick, in-place adjustments.
- Layered Information: The main dashboard shows high-level cycle status, but users can scroll down to see detailed cycle history, trends, and educational articles, catering to both quick glances and deep dives.
- Guided Test Logging: The app provides clear "Snap tips" (04:18) before the user scans an ovulation test, reducing errors and ensuring accurate readings.
- AI with Guardrails: The Health Assistant is introduced as a Beta feature with a clear disclaimer (05:59), managing user expectations about the advice provided.
- Customizable Logging: Users can edit the categories available for symptom logging (05:29), tailoring the experience to what is most relevant to them.
Monetization & growth
Monetization is introduced at the end of the detailed onboarding process. At 02:30, the user is presented with a soft paywall that emphasizes the benefits of a personalized plan. The primary offer is a yearly subscription with a large "Save 71%" discount highlighted, and the price is broken down into a monthly cost to seem more affordable. A toggle allows users to opt into a 7-day free trial (02:37), reducing the barrier to entry. This strategy ensures the user is highly invested and sees the value proposition before being asked to pay.
Who it’s for
This app is clearly designed for women who are actively trying to conceive (TTC) or who want to gain a deeper understanding of their menstrual cycle and fertility. The emphasis on ovulation tracking, test scanning, and the AI assistant for fertility questions points to a user who is proactive and looking for detailed insights and support. The tone and features are geared towards users who want more than just a simple period calendar.
Notes & opportunities
The onboarding is very long, which could be a point of friction for some users, even with the reinforcement screens. The app could potentially test a shorter, more streamlined version. While the AI assistant is a strong feature, its entry point is somewhat buried at the bottom of the main screen (05:55); making it more prominent could increase engagement. Finally, the calendar view can feel a bit busy, and the inability to edit future dates (08:34) is a logical constraint but could be communicated more proactively to avoid confusion.