Popl: Digital Business Card

What it does

Popl is a modern solution for creating and sharing digital business cards. The app allows users to build customizable profiles that consolidate their contact details, job title, social media links, and more. This information can then be shared instantly with others via a QR code or through Popl's physical NFC-enabled products like cards and phone tags.

Where it shines

Popl excels in its clean, focused user experience for both card creation and management. The initial onboarding is a rapid, no-frills data entry process (00:08 - 00:38) that gets the user invested quickly. The card editing interface is particularly strong, using a modal called the "Link Store" (03:01) to make adding content feel like an act of curation rather than a chore. Perhaps its most powerful feature is the ability to manage multiple distinct cards, allowing users to switch between different professional personas with a simple swipe (04:02).

UX highlights

Focused Onboarding: The app gets straight to the point, collecting essential data for the card first, which builds user commitment before they encounter the paywall.
Multi-Card Management: The horizontal swipe gesture to access and create new cards (04:02) is an intuitive and powerful way to manage different professional identities.
The "Link Store": At 03:01, framing content additions as a "store" is a clever piece of microcopy that makes profile enrichment feel more engaging and discoverable.
Live Preview Editing: While customizing a card, changes to theme colors (02:51) and content are reflected instantly, providing immediate visual feedback.
Contextual Modals: Actions like editing images (02:20) or managing card options (03:44) are handled through clean, contextual bottom-sheet modals that keep the user oriented.
Post-Action Success Prompts: After key actions like copying a link (01:59) or completing a purchase (01:18), the app provides clear, concise success modals that confirm the action was completed.

Monetization & growth

Monetization is introduced early and assertively. After the initial data input and account creation, the user is met with a paywall at 00:55 before they can view their newly created card. The paywall presents two subscription tiers, Pro and Pro+, highlighting the savings on the annual plan to nudge users toward a higher commitment. The app also features a well-timed, custom rating prompt (01:53) after the user has successfully set up their first card, likely capturing them at a moment of high satisfaction.

Who it’s for

Popl is designed for modern professionals, entrepreneurs, freelancers, and sales teams who network frequently. It's particularly useful for individuals who manage multiple roles or projects and need to present different contact information in different contexts. The emphasis on instant sharing via QR code and NFC also targets a tech-savvy audience looking to move beyond traditional paper business cards.

Notes & opportunities

The onboarding flow is efficient but could feel abrupt. Forcing a paywall before the user can even see a preview of their card is a high-friction step that might deter some users. Testing a version that allows a preview of a basic, watermarked card before the paywall could be a valuable experiment. Additionally, the settings screen (06:07) is a long, scrolling list; organizing these options into collapsible sections or tabs could improve navigability.