Plant Guru - Plant Care Guide

What it does

Plant Guru is a comprehensive mobile guide for plant enthusiasts. The app helps users identify plants through manual search or photo recognition, diagnose potential diseases with a health check tool, and provides detailed, actionable care guides. Its core functionality revolves around creating customized care schedules with reminders for watering, misting, fertilizing, and rotating plants to ensure they thrive.

Where it shines

Plant Guru excels in providing deep, contextual information that goes far beyond a simple reminder app. The plant detail screen (01:00) is a hub of knowledge, with dedicated guides for watering, light, soil, and temperature. These aren't just bullet points; they are full articles with charts, tips, and even embedded videos. Another standout moment is the 'Light Meter' utility at 01:23, which cleverly uses the phone's camera to provide a tangible measurement of ambient light, helping users find the perfect spot for their plants. The health check feature (07:51) is also powerful, offering a list of possible problems based on a photo and providing specific treatment steps.

UX highlights

Interactive Onboarding: The 'before and after' slider at 00:13 is an engaging way to demonstrate the app's value right from the start.
Layered Information: The app does a great job of presenting information progressively. Users see a high-level summary on the plant screen and can tap into detailed guides for more depth.
Clear Navigation: The bottom tab bar provides easy access to the Home, My Garden, Health Check, Explore, and Settings sections, creating a logical app structure.
Smart Utilities: Features like the 'Light Meter' (01:23), 'Relocation Mode' (05:14), and 'Plant Nanny' (07:07) show a deep understanding of the user's real-world needs.
Flexible Plant Entry: The app supports multiple ways to add a plant, including searching by name (00:46), browsing collections (00:43), and using photo recognition (03:35).
Action-Oriented Home Screen: The home screen focuses on 'Today's To-Dos', making it immediately clear what actions the user needs to take.

Monetization & growth

The app presents a soft paywall with a free trial option early in the onboarding process (00:21). The paywall is clean and uses a toggle switch to let users opt-in to a 3-day free trial, which then changes the displayed plans. It highlights the price per week to make the cost seem lower. After subscribing, the user gets access to all premium features, which are clearly marked throughout the app. The app also prompts for a rating (04:02) after the user has successfully completed a key action (adding a plant), which is a well-timed ask.

Who it’s for

This app is designed for both novice and experienced plant owners. Beginners will benefit from the detailed guides, customized reminders, and the health check feature that helps them troubleshoot problems. Experienced gardeners will appreciate the robust tracking features, the ability to manage a collection of plants, and specialized tools like the light meter and expense tracker. It’s ideal for anyone who wants to move from casually owning plants to actively nurturing them with a structured approach.

Notes & opportunities

The app is feature-rich and well-designed, but there are a few small points of friction. The immediate request for App Tracking Transparency at 00:04, without any prior context, could lead to a lower opt-in rate. While the care guides are excellent, the large amount of text could be broken up with more visuals or interactive elements. Finally, the home screen feels a bit empty after adding plants; it could benefit from showing a more visual overview of the user's garden rather than just a to-do list.