What it does
Planfit is an AI-powered workout app designed to be a personal trainer in your pocket. It builds customized workout plans for both gym and home environments based on a detailed user questionnaire. The app guides users through workouts, tracks progress, and includes a social community layer for sharing results and finding motivation.
Where it shines
Planfit excels at making personalization feel both tangible and flexible. The onboarding quiz is incredibly thorough, asking not just about goals but also about specific injuries (02:28) and workout history, which builds immediate trust. The app's flexibility is a key strength. For example, a user can instantly adjust their workout duration or physical condition for the day (04:47), and the app dynamically reconfigures the entire session. This level of on-the-fly adaptation is a standout feature that respects the user's real-world constraints.
UX highlights
- Deep Personalization: The onboarding quiz goes far beyond basics, asking about specific equipment (01:07), target body areas (01:44), and even personal records for exercises like squats (02:52).
- Commitment Priming: Before showing the paywall, the app asks users to physically sign their name to commit to their goals (03:32), a clever psychological nudge to increase conversion.
- Interactive Reinforcement: An AI mascot character provides encouraging feedback during the quiz (01:01), breaking up the long questionnaire and making it feel more conversational.
- Flexible Workout Editing: Users can easily replace (05:04) or delete (05:21) exercises within a workout, and the app provides smart recommendations based on available equipment.
- Integrated Social Layer: The app features a community feed where users can share their workout logs (10:09) and give 'claps' to motivate each other (10:27), turning a solitary activity into a shared experience.
- Clear Progress Visualization: After a workout, the app provides a detailed analysis, including a workout score and insights on performance, duration, and calories (13:35).
Monetization & growth
Planfit uses a soft paywall with a 7-day free trial, presented after the user has completed the entire personalization quiz and committed to their goal (03:41). This ensures the user has high intent and understands the value proposition before being asked to subscribe. The paywall itself is well-designed, using multiple forms of social proof like a large user count (3.0M), star ratings, and scrolling testimonials to build trust (03:43). It offers two plans, Yearly and Monthly, with the yearly option highlighted as a 44% saving. The app also encourages community growth by allowing users to create and join clubs (15:53), fostering a network effect.
Who it’s for
Planfit appears to be for individuals who are serious about starting or optimizing their strength training but may lack the knowledge or confidence to build their own plans. It caters to both gym-goers with access to a wide range of equipment and those working out at home with limited gear. The detailed customization and AI coach make it suitable for beginners who need guidance, while the progress tracking and social features appeal to users looking for motivation and accountability.
Notes & opportunities
The app's primary strength is its deep personalization, but this also results in a very long onboarding process that could lead to drop-off. While the mascot helps, the sheer number of steps before reaching the core product is a risk. In the main workout interface, the ability to edit is powerful, but the swipe gestures to delete or replace exercises (05:02) could be more discoverable. Finally, while the community is a great feature, the feed's content (14:50) seems to be a simple chronological stream, which could be enhanced with better curation or discovery algorithms to surface more relevant content for each user.