Planfit - Gym Workout Planner

What it does

Planfit is an AI-driven fitness coach designed to create and manage personalized workout routines. The app builds custom plans for users based on their specific goals, like weight loss or muscle gain, their experience level, and the exact equipment they have access to, whether at home or in a gym. It also functions as a workout tracker, a social platform for sharing progress, and an analytics tool to monitor performance over time.

Where it shines

Planfit excels in its highly detailed and conversational onboarding. The process, guided by an AI mascot named Max (00:33), feels less like a sterile form and more like a chat with a personal trainer. Another standout moment is the post-workout summary (07:26), which provides a rich breakdown of achievements, new personal records, and muscle recovery analysis. This transforms the end of a session into a rewarding data-driven experience. Finally, the workout interface itself is clean, with features like real-time volume tracking (05:28) that give users immediate feedback on their performance against their goals.

UX highlights

Conversational Quiz: The onboarding quiz uses an AI mascot to give immediate, encouraging feedback after each question (00:46), making the lengthy process feel engaging.
Detailed Equipment Selection: The app allows users to specify exactly which pieces of equipment they own (00:55), from barbells to bands, leading to a truly customized plan.
Commitment Interaction: A unique 'press and hold' fingerprint screen (03:05) creates a moment of psychological commitment before the user starts their journey.
Clear Trial Timeline: The paywall visually explains the 7-day free trial (03:23), showing when the trial begins and when the first charge will occur, which builds trust.
Comprehensive Workout Summary: After each workout, the app provides a deep dive into stats, including a 'Yellow 1 Achieved' badge (07:34) and a list of new records set (07:38).
Muscle Recovery Visualization: The app shows which muscle groups are recovering and their current status (09:25), helping users make informed decisions about their next workout.

Monetization & growth

Planfit presents a soft paywall after the personalization quiz but before revealing the workout plan. At 03:12, it offers a yearly and a monthly subscription, highlighting the yearly plan as the 'Best Value' with a 44% discount. The core strategy is a 7-day free trial, which users can enable with a toggle switch (03:22). This approach allows users to experience the full value of their personalized plan before committing financially. The app also includes social sharing options after a workout (07:27) to encourage organic growth.

Who it’s for

This app is primarily for individuals who are serious about structured weight training but may lack the knowledge or confidence to create their own effective routines. It caters to a wide range of experience levels, from 'Introductory' to 'Expert' (00:44). Its detailed equipment selection makes it suitable for both home-gym enthusiasts and those who work out at commercial gyms. The data-heavy analysis appeals to users who are motivated by tracking metrics and seeing tangible progress.

Notes & opportunities

The onboarding is very long, which could lead to some user drop-off before they see the core value. While the mascot helps, the sheer number of steps might be a point of friction. The social 'Club' feature (11:32) appears to be primarily in Korean, which could limit its appeal to a global audience. The app could also benefit from integrating nutrition tracking to provide a more holistic health and fitness solution.