Photomath

What it does

Photomath is a powerful math learning tool designed to help students understand and solve complex problems. Using a smartphone's camera, it can instantly scan everything from handwritten notes to textbook questions. The app then provides not just the answer, but detailed, step-by-step instructions on how to arrive at the solution. For premium users, it offers animated tutorials and deeper explanations to make learning visual and intuitive.

Where it shines

Photomath excels in its core 'scan-to-solve' loop, which is remarkably fast and accurate (00:54). The moment the app recognizes an equation and displays the solution feels like magic. Its true strength, however, lies in its educational depth. The animated tutorials, like the one demonstrating subtraction on a number line (01:51), break down abstract concepts into digestible visual steps. Furthermore, the ability to show multiple solving methods for a single problem, such as a quadratic equation (04:50), transforms the app from a simple answer-finder into a comprehensive learning companion.

UX highlights

The camera interface is clean and focused, with clear guides for framing the problem.
Solution cards are well-structured, presenting the answer first, followed by expandable solving steps.
The interactive graphing tool (05:01) allows users to visualize equations and understand their properties.
The advanced calculator (03:33) is robust, handling everything from fractions to calculus with ease.
History and bookmarking features (05:50) are simple to use, making it easy to review past problems.
In-depth explanations are accessible via a simple tap, keeping the main interface uncluttered.

Monetization & growth

Photomath operates on a freemium model. Core problem-solving is free, which drives widespread adoption and demonstrates immediate value. The monetization strategy hinges on upselling users to Photomath Plus for premium learning features. The paywall is triggered contextually when a user attempts to access deeper content, such as tapping the "Why?" button for more detailed reasoning (01:08). The subscription screen (01:12) presents a 7-day free trial and highlights a significant discount on the annual plan to encourage a longer-term commitment.

Who it’s for

This app is built for students of all ages, from those tackling basic arithmetic to university students studying calculus. It's an essential tool for homework help, exam preparation, and self-study. It also serves as a handy resource for parents trying to assist with their children's assignments or anyone who needs a quick and powerful calculator.

Notes & opportunities

Photomath is a highly polished and intuitive app. One area for potential refinement could be the permission prompts. The app asks for camera and notification access (00:36, 00:40) with the default system prompts. While the preceding feature tour provides context, dedicated warm-up screens could further explain the benefits and potentially increase opt-in rates. Additionally, the banner prompting users to get help in the Google app (00:43) could be a minor distraction from the primary user flow.