App Showcase: Storage Cleaner

What it does

Storage Cleaner is a utility app designed to help users reclaim storage space on their phones. It scans the user's photo library to identify and remove duplicate photos, similar shots, and old screenshots. The app also includes a tool for finding and merging duplicate contacts, providing a comprehensive solution for digital cleanup.

Where it shines

This app excels in its clear, task-oriented design. The main dashboard (00:58) presents a straightforward breakdown of storage usage and provides direct access to cleaning tools. The duplicate photo interface (01:07) is particularly effective, grouping identical images and pre-selecting one for deletion, which streamlines the user's workflow. A standout feature is its unique motivational framing: after deleting files, it congratulates the user on saving a specific amount of CO2 (01:21), turning a chore into a positive action.

UX highlights

• Granular control: Instead of a generic "clean" button, the app separates tasks into "Photo Clean" and "Manage Contacts," with sub-categories like Duplicates, Similars, and Screenshots (01:04).
• Smart defaults: In the duplicate finder, the app automatically selects all but one copy in each group, allowing for quick bulk deletion while preserving the original.
• Clear progress indicators: During the initial scan, the app shows a running count of photos scanned (00:52), providing feedback on the process.
• Eco-friendly gamification: The app reframes storage cleaning as an environmental positive by showing CO2 savings (01:21), a unique motivational hook.
• Visual filtering: The screenshot cleaner allows users to filter by date (01:46), making it easy to find and delete old, irrelevant images.
• Contact preview: Before merging duplicate contacts, users can preview the contact card (02:27) to ensure they are making the correct changes.

Monetization & growth

The app employs an upfront subscription model. After a very brief value proposition carousel, a paywall is presented at 00:25. It offers a weekly plan with a 3-day free trial and a yearly plan. To build trust, the paywall includes social proof in the form of star ratings and a carousel of positive user testimonials. This suggests a strategy focused on converting users with high initial intent.

Who it’s for

This app is for anyone who frequently finds their phone storage full, particularly users who take many photos. It appeals to people looking for a simple, guided way to clean up their digital clutter without manually sorting through thousands of files. The contact management feature also makes it useful for individuals who want to organize their address book.

Notes & opportunities

The app's most unique feature, the CO2 savings, is only shown after a deletion. Highlighting this benefit earlier in the onboarding (00:17) could strengthen the initial value proposition. Additionally, the app requests notification permissions and then immediately asks for a rating (00:45 - 00:48), which could feel slightly aggressive to a new user who has not yet experienced the core cleaning functionality.