Peloton Strength+

What it does

Peloton Strength+ is a dedicated strength training app designed to act as a personal gym companion. It provides users with structured, multi-week programs led by Peloton coaches, complete with audio guidance and form demos. In addition to these programs, the app features a powerful workout generator that creates custom, one-off sessions based on user preferences like time, muscle group, focus, and available equipment.

Where it shines

The app excels by blending rigid structure with total flexibility. A user can follow a professionally designed, multi-week program like "Pure Pump 2" (02:17), which removes all the guesswork. However, if a specific exercise doesn't work for them, they can instantly swap it for an alternative (03:50). This simple feature is a huge win for practicality.

Furthermore, the custom workout generator (09:21) is a standout feature. It allows users to create a tailored session in seconds, filtering by numerous criteria. This turns the app from a simple content library into a dynamic training tool that adapts to the user's daily needs and environment.

UX highlights

Clear Program Structure: Workout programs are broken down by weeks and days, with clear labels for Push, Pull, or Squat & Hinge sessions, making it easy to follow along (02:50).
In-Workout Exercise Swapping: The ability to swap any exercise within a workout (03:50) provides crucial flexibility, accommodating equipment availability or personal preference.
Powerful Workout Generator: The custom workout tool uses intuitive filter chips (09:25) to let users define duration, target muscles, equipment, and difficulty, generating a complete session on the fly.
Detailed Workout Customization: Users can go beyond generation and manually edit workouts by reordering blocks (10:27), deleting exercises, or adding new ones from a library (10:17).
Comprehensive Workout Summary: After a workout, the app provides a detailed summary screen showing volume, duration, and a list of completed exercises (08:08), closing the feedback loop.

Monetization & growth

The app uses a high-commitment, hard paywall strategy. Users cannot access any feature without first signing up for an account and starting a 2-week free trial, which then converts to a paid subscription (01:18). This approach filters for highly motivated users. Growth is encouraged through built-in sharing options. Users can share both entire programs (02:56) and custom workouts (10:03) with friends, creating a social loop to attract new users.

Who it’s for

Peloton Strength+ is best suited for intermediate to advanced gym-goers who are comfortable with a variety of equipment but want structure and guidance to optimize their training. It's for people who understand the principles of strength training but want to offload the mental effort of planning every session. The detailed customization also makes it valuable for experienced lifters who want a tool to build and track their own routines.

Notes & opportunities

The mandatory sign-up and subscription upfront is a significant point of friction that will likely deter casual browsers. While it filters for serious users, it misses the opportunity to demonstrate value before asking for commitment. The in-workout screen (03:31), while functional, is quite dense with information. Simplifying the UI during an active set could reduce cognitive load and make the experience feel more focused.