App Showcase: Pedometer - Run & Step Counter
App info
- App name: Pedometer - Run & Step Counter
- Onboarding steps: 3
- Paywall type: Free Trial - Soft Paywall
- Monthly installs: 75,000
- Monthly revenue: $65,000
- App category: health and fitness
What it does
This app is a comprehensive activity tracker centered around walking and running. It functions as a classic pedometer, counting steps and calculating related metrics like calories burned and distance traveled. A key feature is its GPS tracking capability, allowing users to map their routes, monitor pace, and save their workouts for later review.
Where it shines
The app excels in data visualization and motivation. The main dashboard (00:53) presents daily progress in a large, clear circular graph, making it easy to see how close you are to your goal at a glance. The achievements section (01:37) is particularly well-executed, offering multiple vectors for gamification beyond just a daily streak. Finally, the ability to generate and share a 'Personal Best' summary card (02:04) is a smart feature that encourages users to celebrate and share their milestones.
UX highlights
- Clear Goal Editing: At 00:56, the interface for setting goals is straightforward, using simple plus and minus buttons for quick adjustments to steps, calories, and other metrics.
- Intuitive Data Toggle: On the main dashboard, users can tap between Steps, Kcal, and Miles (01:20) to change the primary metric displayed in the graph, with the UI color scheme updating to match.
- Segmented History View: The overview section allows users to switch between a weekly bar chart and a monthly calendar view (01:28), providing both micro and macro perspectives on their activity.
- Multi-layered Achievements: The achievements page (01:38) is neatly organized into categories like 'Daily tasks' and 'Total days,' giving users various ways to feel a sense of progress.
- Simple Workout Interface: The GPS tracking screen (02:18) is minimalist, focusing on a large map view and essential live stats, with a clear 'Start' button to minimize friction.
Monetization & growth
The app presents a paywall very early in the user journey, right after the initial feature carousel (00:12). It uses a free trial model, allowing users to unlock pro features by activating a trial that converts to a subscription. The paywall itself employs price anchoring, highlighting a yearly plan with its cost broken down into a small weekly fee ('$0.96 per week') to make it appear more attractive than the standard weekly plan. The app also has built-in growth loops, such as the shareable 'Personal Best' card (02:04), which encourages user-generated marketing.
Who it’s for
This app is designed for individuals looking for a straightforward yet powerful tool to track their daily walking or running activity. It caters to both casual users who want a simple step counter and more dedicated users who appreciate detailed GPS tracking, historical analysis, and goal setting. The gamification elements also make it suitable for users who are motivated by badges, levels, and achieving new personal records.
Notes & opportunities
The onboarding flow is very fast, which is good, but it might benefit from capturing user goals before showing the paywall to better frame the value of the pro features. The GPS workout summary screen (02:42) shows a staggering pace ('MIN/KM'), which appears to be a bug and could confuse users. Finally, the settings screen (04:13) is functional but could be visually refined to match the polish of the main dashboard and achievement screens.