OWNU: Strength & Gym Training

Onboarding: Precision Personalization from Step One

OWNU wastes no time getting personal. The 7-step onboarding process isn't just about collecting an email; it's a deep dive into the user's world. From the get-go, it asks for crucial details: preferred weight units (Kg or Lb), gender, age, height, and current weight.

This data isn't just for show. It immediately feeds into setting macro targets and tailoring the experience. The app further probes into fitness goals (like 'Lose Weight'), activity levels (e.g., '2-3 days a week'), and dietary preferences. This meticulous data gathering ensures the user journey feels bespoke from the moment they enter, setting the stage for a highly relevant experience. It’s a masterclass in making users feel understood before they even see the main interface.

The Free Trial + Hard Paywall Gauntlet

Immediately after account creation and basic profile setup, OWNU presents its monetization strategy: a hard paywall coupled with a free trial. Users are shown clear subscription tiers – Monthly, Quarterly (highlighted as '+ 7-day free trial'), and Annually ('Best Value', also with a free trial). The prominent placement of the Quarterly option suggests it might be the sweet spot they push users towards.

This approach is bold. By gating the core experience behind a subscription (even with a trial), OWNU filters for high-intent users willing to invest in Hanna Öberg's system. The 1-week trial offers a taste, but the commitment is requested upfront via the App Store subscription confirmation. This likely contributes to a higher average revenue per user, banking on the founder's brand strength and the perceived value established early on. 💰

Hyper-Personalization: Finding Your Perfect Fit

The personalization doesn't stop at onboarding stats. OWNU excels at guiding users to the right program. It asks users to specify their workout location (Home or Gym), experience level, desired frequency, and specific focus.

This granular approach leads users to tailored guides, like the "Postpartum Home Guide" led by trainer Johanna Modin or Hanna Öberg's own "Transformation Guide 2.0." The app introduces the trainers with detailed bios, building connection and trust. This ensures users aren't just dropped into a generic library but are matched with a structured plan and expert that resonates with their specific needs and context. It transforms a digital platform into a seemingly personal training experience. ✨

Core Experience: Seamless Workouts & Meticulous Tracking

The workout interface is clean and effective. Users follow along with clear video demonstrations for each exercise within structured blocks (e.g., Block 1: Air squats, Lying pelvic floor tilts). Timers keep the pace, and navigation allows skipping or going back between exercises. Whether following a full guide or picking a standalone session from the workout library, the experience is smooth and focused.

Progress tracking is robust. Users can monitor their guide completion percentage, total workouts logged, and estimated tonnage lifted. A dedicated journal allows for notes, while weight progress can be logged manually and visualized over time. The ability to add progress photos, tagged with weight and date, provides powerful visual motivation. This comprehensive tracking suite reinforces commitment and showcases results. 📈

Beyond Weights: Integrated Meal Planning

OWNU understands fitness is holistic. The app integrates a detailed meal planning section. Users can track their daily macro consumption (Calories, Protein, Carbs, Fat) against targets set during onboarding.

The meal library offers recipes filterable by type (Breakfast, Main, Snack, etc.), dietary needs, and calorie ranges. Users can add provided recipes or create custom meals, inputting nutritional information. Adding meals to the calendar shows the immediate impact on daily macro goals. This seamless integration of nutrition alongside training elevates OWNU from a simple workout tracker to a comprehensive wellness platform. 🍎

The $70k Blueprint: Brand, Personalization & Commitment

How does OWNU generate $70k monthly with seemingly modest new downloads? The answer lies in its strategic blend of elements:

Founder Brand Power: Hanna Öberg's reputation and existing audience provide a strong foundation of trust and attract dedicated followers.
Deep Personalization: The app goes above and beyond to tailor the experience, making users feel the program is built for them.
Comprehensive Features: Combining detailed workouts, progress tracking, and meal planning creates a sticky, all-in-one solution.
Hard Paywall: Filtering for committed users from the start likely leads to higher LTV and lower churn among subscribers.
Targeted Acquisition: Running ads allows them to reach specific audiences likely interested in Hanna's training style.
Community & Retention: Features like "Invite friends" and the overall focus on progress foster a sense of community and encourage long-term engagement.

OWNU demonstrates how a well-defined niche, led by a strong personal brand and executed through a meticulously personalized app experience, can build a highly valuable and loyal user base, proving that massive download numbers aren't the only path to significant revenue.