App Showcase: Outlier

What it does

Outlier is a sophisticated analytics platform for sports bettors. The app aggregates data and odds from numerous sportsbooks to help users identify valuable betting opportunities. It provides deep statistical insights on players and teams, tracks market movements, and highlights advanced betting scenarios like Positive EV (Expected Value), Arbitrage, and Middle Bets. At its core, it's a research tool designed to give bettors a data-driven edge.

Where it shines

Outlier excels at turning a massive amount of data into actionable insights. The filtering system, first seen at 02:51, is incredibly powerful. It allows users to drill down into very specific scenarios, like a certain player's performance against top-tier defenses. Another standout feature is the multi-book 'My Picks' functionality (11:23). After adding potential bets from anywhere in the app, this screen consolidates them and displays the odds for each pick across all major sportsbooks, making line shopping effortless. Finally, the dedicated feeds for pro-level betting strategies like Arbitrage (10:25) and Middle Bets (10:37) provide tangible, high-value opportunities that are difficult to find manually.

UX highlights

• Granular Filtering: The filter panel (02:51) is comprehensive, with collapsible sections for players, teams, games, and advanced splits, making complex queries manageable.
• Centralized Bet Slip: The 'My Picks' tab (11:23) acts as a universal bet slip for comparing odds before committing, a crucial workflow for serious bettors.
• Data Visualization: The app uses clean bar charts and progress lines to represent player performance and hit rates, making complex stats easy to digest at a glance (02:35).
• Integrated Education: A dedicated 'Learn' section (11:05) provides articles and videos on complex topics, helping users understand and trust the app's advanced features.
• Odds Movement Charts: For any given bet, users can pop open a chart (08:25) showing how the odds have changed over time across different sportsbooks, providing critical market context.

Monetization & growth

A detailed onboarding quiz (01:02) builds user investment before presenting a hard paywall at 01:31. The app offers a 1-week free trial for its monthly plans, clearly communicating value with an 'Early Bird Discount' and a list of features tagged by plan tier (Premium, Pro). Inside the app, a prominent 'Upgrade' button is visible on pro feature screens (08:01), encouraging users on lower tiers to move up. The app also includes a referral program within the settings menu (12:00) that rewards users for inviting friends.

Who it’s for

This app is clearly designed for intermediate to advanced sports bettors. The language and features, like 'Positive EV', 'Kelly Criterion', and 'Vig', assume a level of familiarity with betting concepts. Casual bettors might find the data overwhelming, but for those looking to apply analytical rigor to their wagers, Outlier provides a powerful suite of tools that consolidates research that would otherwise require multiple sources and significant manual effort.

Notes & opportunities

The sheer density of information can be intimidating. While the onboarding tutorial (02:17) is a good start, the app could benefit from more contextual tooltips or guided walk-throughs for its most powerful features, like the filter builder. The distinction between the 'Insights' and 'Popular' tabs in the main navigation isn't immediately obvious and could be clarified. Lastly, the process of saving a filter template requires several taps (04:02), which could be streamlined to a single 'save current view' button.