Oku World

What it does

Oku World is a social platform for book lovers. It goes beyond simple tracking by allowing users to create a digital library, set and monitor weekly reading goals with a built-in timer, and take visually rich notes. Its core is a community where users can follow each other, share posts about their reading, and discover new books through a social feed.

Where it shines

Oku World shines in its thoughtful integration of features that cater to dedicated readers. The connection between setting a reading task (00:48) and using a focused timer to complete it (11:24) is a standout mechanic for habit formation. Another powerful moment is the note-taking flow. At 01:48, the user scans text from a physical book using their camera, instantly digitizing a quote. They then enhance this note with a background image from Pexels (03:04), turning a simple note into a shareable piece of content. The app's social discovery is also a strength, as seen when the user explores another person's profile and their curated book lists at 05:40.

UX highlights

Visual Note Creation: The ability to scan text via OCR and then style it with custom fonts, colors, and background images makes note-taking a creative and engaging process.
Integrated Goal Tracking: The app links scheduled reading 'tasks' to a dedicated timer, providing a clear and actionable way for users to track progress against their goals.
Community-Driven Library: Instead of a static database, the app's book catalog is built from user contributions. Searching for a book (03:40) and adding it feels like contributing to a shared resource.
Robust Editing Tools: The text editor for notes (02:32) offers a surprising amount of control, including font choices, sizes, styles (bold, italic), and alignment.
Multiple Add-Book Methods: The app provides flexibility by allowing users to search a database (03:35) or add a book completely manually with their own cover image (04:22).
Layered Social Profiles: User profiles (05:40) are more than just a name; they feature separate tabs for a user's wall, posts, and current reads, creating a rich social context.

Monetization & growth

The video does not show any paywalls, subscription offers, or in-app purchases. The app appears to be entirely free at this stage. Growth seems to be driven by its social features. The ability to follow other users, share posts, and comment on content creates natural network effects, encouraging users to invite others to see their activity and discoveries.

Who it’s for

This app is for avid readers who want more than just a list of books they've read. It's designed for people who enjoy journaling, collecting quotes, and sharing their reading journey with others. The social features suggest a target audience that is active in online book communities (like Bookstagram or BookTok) and would appreciate a dedicated platform for those interactions.

Notes & opportunities

The initial onboarding has some friction. It forces a Google sign-up (00:08) before the user can experience any of the app's features. A guest mode would likely improve first-time user retention. Additionally, the UI navigation is a bit fragmented, with a main bottom menu, a top menu, and a side-drawer menu all present in different contexts. Streamlining this into a more consistent navigation pattern could improve usability.