App Showcase: Foodnoms

What it does

Foodnoms is an advanced nutrition tracker designed to make logging food as fast and accurate as possible. The app allows users to set detailed dietary goals for calories, macros, and micronutrients. Its core strength lies in a powerful suite of AI-driven tools that streamline data entry from various sources, including photos, website URLs, and natural language queries.

Where it shines

Foodnoms stands out with its intelligent food logging capabilities. The recipe import feature (06:51) is particularly impressive, turning a simple URL into a complete, itemized recipe with nutritional estimates in seconds. Another highlight is the multi-modal creation toolkit. The app’s ability to scan a nutrition label with OCR (06:09) and automatically populate all the fields is a huge time-saver. These features show a commitment to solving the most tedious parts of calorie counting.

UX highlights

• Direct Manipulation: The dashboard isn't static. Users can enter an edit mode and physically drag-and-drop their goal widgets to reorder them, making the interface feel personal and adaptable (10:59).
• Efficient Meal Management: The app includes thoughtful bulk actions. For example, a user can move all food items from one meal category to another with a single tap, which is shown with a slick animation (11:21).
• Multi-Modal AI Logging: Foodnoms offers several ways to use AI. You can log from a photo (09:03), import a recipe from a URL (06:51), or simply type a query like "Ramen" and get an instant estimate (10:07).
• Clear Data Hierarchy: When viewing a logged food, the app presents a clean summary first. Users can then progressively disclose more detailed information like the full nutrition facts or goal impact, avoiding information overload.
• Smart Search Filters: The food search interface includes helpful filters like "All," "Generic," and "Branded" (02:37), allowing users to quickly narrow down results.

Monetization & growth

The app presents a soft paywall after the initial onboarding quiz is complete. At 01:44, the user is shown a screen that heavily promotes an annual plan with a 7-day free trial. The screen is packed with social proof, including an "Apple Best Nutrition Tracker Apps" badge, a 4.8-star rating, and multiple user testimonials. It also cleverly uses a visual timeline to explain how the trial and subsequent billing will work, which helps build trust. The inclusion of family plans (01:54) is a smart upsell strategy to increase the average revenue per user.

Who it’s for

Foodnoms is best suited for individuals who are serious about detailed nutrition tracking and appreciate efficiency. Its advanced AI and data import tools appeal to power users who want to go beyond simple calorie counting and log complex, homemade meals without spending too much time on manual entry. It's for the data-driven user who values accuracy and is willing to pay for tools that save them time and effort.

Notes & opportunities

While the AI features are powerful, the app sometimes defaults to showing estimated ranges for nutrients (e.g., "47-58 kcal"). While this reflects accuracy, some users may prefer a single, concrete number, even if it's just the average. The post-subscription confirmation involves two separate pop-up modals (02:05 and 02:11), which feels redundant and could be combined into a single, more streamlined confirmation screen.