Nutrition Tracker: Foodnoms

What it does

Foodnoms is a sophisticated nutrition tracking app for iOS designed to help users log their food intake and monitor progress toward health goals. It goes beyond basic calorie counting by offering powerful tools for creating custom recipes and meals, including several AI-powered features. The app integrates with Apple Health to provide a cohesive view of a user's dietary and activity data.

Where it shines

Foodnoms stands out with its intelligent and flexible approach to food logging. The AI-powered recipe import at 06:51 is a prime example. Instead of just scraping a webpage, the app shows its work, interpreting ingredients one by one and even generating estimates for items it cannot find. This transparency builds a surprising amount of trust. Another highlight is the 'Accuracy' setting for logged foods (02:58), which allows users to specify if a portion is an estimate, and the app reflects this with a nutritional range. This acknowledges the real-world imprecision of tracking and reduces user anxiety.

UX highlights

AI Transparency: The app visualizes the AI's process when importing recipes (06:57) or analyzing images (09:15), showing which ingredients were found, estimated, or missed. This builds user confidence.
Flexible Logging: Users can specify the accuracy of their food entries (03:00), which adjusts the data from a fixed number to a range. This is a practical solution for uncertain portion sizes.
Powerful Meal Management: The app offers rich contextual menus for logged meals, allowing for bulk actions like moving all items to another meal type (11:21) or saving an entire meal for quick re-logging (11:35).
Efficient Entry Points: A floating action button (05:32) provides quick access to various logging methods, including Quick Entry, Create Food, Create Recipe, and Create Meal.
Detailed Customization: Users can deeply customize their experience, from changing the app icon (14:41) to reordering goals on the dashboard (11:02) and adjusting how nutrient summaries are displayed (14:00).
Barcode to New Food Flow: When a scanned barcode isn't found (03:48), the app seamlessly transitions to a 'New Food' creation form, pre-filling the barcode number and prompting a nutrition label scan.

Monetization & growth

Monetization is handled through a subscription (Foodnoms+), presented after a comprehensive onboarding quiz. The paywall at 01:43 is well-structured, leading with a 7-day free trial for the annual plan. It builds trust by featuring an Apple 'Best Nutrition Tracker Apps' badge, a 4.8-star rating, user testimonials, and a clear visual timeline of the trial. The app also offers family plans, accessible via a toggle on the paywall screen (01:53). This soft paywall strategy ensures the user understands the personalized value before being asked to commit.

Who it’s for

Foodnoms appears to be for data-driven individuals who are serious about nutrition tracking but want more flexibility and power than typical calorie counters offer. Its advanced features like recipe importing, meal creation, and accuracy settings cater to home cooks, meal preppers, and anyone who wants to go beyond simply scanning barcodes. The clean, minimalist interface also appeals to users who appreciate a polished, native iOS experience.

Notes & opportunities

While the AI features are impressive, they can be slow. The recipe import takes over a minute to process (06:56 - 07:19), which could test user patience. The app also heavily relies on modals and context menus, which are powerful but can sometimes hide functionality. For example, the meal management options are only discoverable by tapping a small three-dot icon. Making these bulk actions more prominent could improve usability for new users.