What it does
Notta is an AI-powered productivity tool designed to transcribe audio and video into text. It handles both live recordings and imported files, offering features like speaker identification, translation, and automated summaries. The app positions itself as a way to capture and organize conversations, meetings, and voice memos efficiently across multiple devices.
Where it shines
Notta excels at turning unstructured audio into organized, actionable text. The live transcription at 00:35 is fast and appears almost instantly as the user speaks. Its AI Summary feature, demonstrated at 04:40, is a key strength. It doesn't just provide a block of text; it breaks the content down into a summary, chapters with timestamps, and action items, saving significant review time. Furthermore, the dual-language view for translations at 03:05, which shows both the original and translated text simultaneously, is a thoughtful touch for verification and language learning.
UX highlights
- The app uses friendly mascot characters to provide contextual, just-in-time guidance (00:25, 01:09), making feature discovery feel interactive rather than forced.
- Allowing guest access and delaying account creation until after a subscription (02:31) dramatically lowers the initial friction to get started.
- The file list clearly indicates the status of each item, such as 'Translated' (04:01) or the percentage of transcription complete (04:28), providing excellent system feedback.
- Editing a transcript is intuitive; tapping on a word at 01:24 highlights it and jumps the audio playback to that exact moment, which simplifies making corrections.
- The app offers powerful organizational tools, allowing users to select multiple files and move them into custom-named folders (05:15).
Monetization & growth
Notta uses a freemium model with a soft paywall. Core features like live recording are available for free, but advanced capabilities like translation trigger a paywall (01:46). The app presents a clear subscription offer with social proof, user testimonials, and a feature comparison table to justify the upgrade (02:04). It also heavily promotes a 3-day free trial with a countdown timer to create urgency (02:02). Additionally, a referral program is accessible from the main screen (05:32), encouraging users to invite friends for free transcription minutes.
Who it’s for
This app is built for students, journalists, researchers, and professionals who frequently need to document interviews, lectures, or meetings. Anyone who needs to convert spoken words into written records would find it useful. The AI summary and translation features also make it valuable for global teams and content creators who need to repurpose audio content quickly.
Notes & opportunities
The AI summary feature is powerful, but it failed on a short transcript (03:15), stating the text was less than 400 letters. Providing a more graceful fallback, like extracting keywords or key sentences, could improve this experience. The app also has several features (like timestamps and correction reference) locked behind the Pro plan, which is clearly marked with a crown icon. While this is a good upselling tactic, ensuring the free version offers enough utility to prove the app's value is crucial for long-term conversion.