Neuform

What it does

Neuform is a premium fitness app centered around workout programs created by trainer Chontel Duncan. It offers structured, multi-week programs for both gym and at-home settings, focusing on conditioning and strength. The app also provides a library of on-demand workouts, nutrition guides, and a system for tracking custom fitness metrics.

Where it shines

Neuform excels in its focused, no-nonsense approach to structured training. The core workout experience is polished and effective. The in-workout logging system (03:45) is seamlessly integrated, allowing users to track reps and weight for each set before an automatic rest timer begins. This turns data entry from a chore into a fluid part of the session. The app also features a robust filtering system for its on-demand content (06:28), enabling users to find the perfect workout based on time, equipment, difficulty, and body part.

UX highlights

Clean Workout Interface: The workout player (03:13) is uncluttered, showing a clear video demonstration, the exercise name, and input fields. The focus remains on the exercise itself.
Automatic Progression: After completing the reps for a round, the app automatically transitions to a rest period with a visual timer (04:04), which effectively paces the workout for the user.
Customizable Trackers: The ability to create your own progress trackers from scratch (07:22) is a powerful feature. It allows users to monitor metrics that matter to them beyond just weight.
Detailed Program Overviews: Before starting a program, users can see a comprehensive overview, including the trainer, a description, and the ability to select a difficulty level (02:28).
Integrated Resources: The app bundles PDF nutrition guides and recipe books directly within a 'Resources' tab (07:03), keeping valuable content accessible without leaving the app.

Monetization & growth

Monetization is front and center in Neuform. The entire app experience is gated behind a mandatory sign-up and paywall (01:58). Users cannot browse workouts or features before subscribing. The paywall itself is simple, presenting two options: a monthly plan and a discounted annual plan. After selecting a plan, the transaction is handled through the native App Store subscription flow, which mentions a 1-week free trial. This hard paywall approach ensures that all users are paying customers, filtering for those with high purchase intent from the very beginning.

Who it’s for

Neuform is designed for individuals serious about following a structured fitness regimen, likely those familiar with or fans of trainer Chontel Duncan. It appeals to users who value clear, guided programs over casual, drop-in style workouts. The inclusion of both gym and at-home programs, along with detailed tracking, makes it suitable for dedicated fitness enthusiasts who want to meticulously follow a plan and monitor their performance over time.

Notes & opportunities

While the structured approach is a strength, the hard paywall may deter users who want to explore the app's content before committing. A freemium model with limited access could potentially widen the top of the funnel. Additionally, the workout player could benefit from a feature to easily swap exercises. As seen at 06:07, the current swap functionality seems limited or buggy, as it shows no alternative exercises when a user tries to find one.