Natural - Search Perfected

What it does

Natural is an AI-powered personal assistant that reimagines the search experience. Instead of providing a list of links, it synthesizes information into structured, interactive answers. It's designed to not only find information but also to help users complete tasks like shopping for products or booking flights directly within a single, conversational interface.

Where it shines

Natural's strength lies in how it transforms a query into an explorable result. At 01:29, a search for "What is UI Design?" yields a rich card with a definition and expandable sub-topics, not just blue links. This turns information discovery into an interactive journey. The app also excels at maintaining context. After a user finds a location in Spain, a follow-up voice command, "Book me a flight" (05:52), is intelligently understood, immediately bringing up relevant flight options without needing the destination repeated.

UX highlights

Structured Answers: Results are presented as dynamic modules that can be expanded and explored, offering multiple content formats like images and videos (02:18).
Contextual Actions: The app anticipates next steps, suggesting actions like "Book flight to Spain" (05:45) based on previous queries.
Embedded Workflows: Transactional tasks, such as browsing Amazon products (04:06) or viewing flight itineraries (05:58), happen inside the app, creating a seamless experience.
Conversational Interface: The app supports both text and voice input, maintaining a single, coherent conversation thread for multi-turn queries.
Elegant Motion Design: Smooth, morphing transitions between states (01:38) help maintain user context and give the app a polished, premium feel.
Minimalist UI: The interface is clean and uncluttered, focusing attention on the user's query and the app's generated response.

Monetization & growth

No monetization methods like paywalls, subscriptions, or ads are visible in this recording. The app's primary focus seems to be on user acquisition and demonstrating its powerful core technology. The integration of e-commerce and flight booking suggests potential future revenue streams through affiliate links or transaction fees.

Who it’s for

This app is for users who want to accomplish tasks, not just browse information. It's well-suited for researchers who need to go deep on a topic, travelers planning a trip, and shoppers looking for specific items. Anyone who finds traditional search engines cluttered and prefers a direct, action-oriented assistant would benefit from Natural.

Notes & opportunities

While the core experience is very strong, there are a few areas for improvement. The help center link in the profile section leads to a broken page (07:40), which could frustrate users seeking support. Additionally, the payment information form (07:26) shows an error for an incomplete card number, but could provide more specific inline validation to guide the user. The overall polish of the settings and profile management sections could be brought up to the same high standard as the core search experience.