App Showcase: My Feed・Grid Preview & Planner
App info
- App name: My Feed・Grid Preview & Planner
- Onboarding steps: 3
- Paywall type: Free Trial - Soft Paywall
- Monthly installs: 4,000
- Monthly revenue: $60,000
- App category: photo and video
What it does
My Feed is a powerful Instagram planning and scheduling tool designed for creators and brands who care deeply about their visual aesthetic. The app allows users to connect their Instagram accounts, upload media, and arrange it in a grid to preview exactly how their profile will look. Beyond simple previewing, it offers robust features for scheduling posts, managing hashtag groups, and customizing the appearance of a simulated profile.
Where it shines
The app truly excels in its high-fidelity simulation of the Instagram profile. Unlike many planners that only show the grid, My Feed allows users to toggle display options for the bio, follower counts, and story highlights (01:30). This lets creators design their entire digital storefront, not just their photo layout. Another standout is the "Best time to share" feature (03:37), which provides data-driven suggestions to optimize post engagement. The core grid management is also very intuitive, with smooth drag-and-drop reordering (04:23) and simple actions for pinning or archiving content.
UX highlights
- Comprehensive Profile Preview: Users can edit their bio, category, and even follower counts to see a complete picture of their profile, which is great for planning and visualization.
- Intuitive Content Management: Actions like pinning a post (02:39) or creating a new story highlight with a custom icon (02:05) are straightforward and visually clean.
- Deep Customization: The ability to change the app's theme (01:36) and toggle various UI elements on the preview profile offers a high degree of personalization.
- Smart Scheduling Tools: The inclusion of a "Best time to share" calendar and a built-in hashtag group manager (03:41) adds a strategic layer to the planning process.
- Multi-select for Bulk Actions: The app allows users to select multiple posts at once to perform bulk actions like deleting (04:25), which improves efficiency.
Monetization & growth
Monetization is introduced early via a soft paywall after a brief feature carousel during onboarding (00:26). The app presents two subscription options (Yearly and Monthly), clearly highlighting a 61% saving on the annual plan to anchor users to the higher-value choice. A prominent "Use Free Trial" toggle (00:29) effectively reduces the barrier to entry by framing the subscription as a risk-free trial. The purchase is handled through the standard, trusted Apple payment flow.
Who it’s for
This app is built for Instagram power users, including social media managers, influencers, photographers, artists, and small business owners. Its target audience is anyone for whom a cohesive and carefully curated Instagram feed is a critical part of their personal or professional brand. The multi-account management feature also makes it ideal for agencies or individuals managing several profiles.
Notes & opportunities
While the app is powerful, the choice to request photo library access immediately at launch (00:01) could be a point of friction for some users; demonstrating value first might improve conversion. The "AI caption" feature is shown as "Coming soon" (04:06), which feels like a missed opportunity to showcase an advanced feature. Finally, the UI for selecting media from the gallery (02:51) feels a bit generic and could be enhanced with more powerful filtering or sorting options to match the polish of the rest of the app.