What it does
My Feed is a content planning tool designed for Instagram creators and social media managers. The app allows users to connect their Instagram account to visualize, arrange, and schedule future posts, reels, and stories in a grid format. Its core job is to help users maintain a cohesive aesthetic and plan their content calendar in advance, without affecting their live profile.
Where it shines
The app excels in its comprehensive planning toolkit. A standout feature is the ability to create 'Placeholder' posts (02:27), allowing users to map out their grid with text-based ideas before the final media is ready. The scheduling system is also robust, not only letting users pick a date and time (04:47) but also offering a 'Best time to share' suggestion grid (06:05) to optimize engagement. Finally, the intuitive drag-and-drop interface (04:40) for rearranging posts makes finalizing a grid layout feel fluid and responsive.
UX highlights
- Contextual Tooltips: Upon first entry into the main app, a series of helpful tooltips (01:38) guides the user through key actions like adding content and customizing highlights.
- Unified Content Adder: The '+' button opens a clean menu (01:49) allowing users to add any type of content (Post, Reel, Story) from a single entry point.
- Multi-Select Mode: A dedicated mode for selecting multiple items (02:05) simplifies bulk actions like rearranging or deleting several posts at once.
- Direct Highlight Editing: Users can create and name new story highlights directly within the preview, complete with a custom cover photo (03:53), mirroring the Instagram experience.
- Hashtag Groups: The ability to create and save named groups of hashtags (05:15) is a significant time-saver for creators who use recurring tag sets for different content pillars.
- Empty Account State: When adding a new, empty account, the app provides a clear call to action to add the first post (06:49), avoiding a confusing blank screen.
Monetization & growth
The app presents a paywall immediately after a brief feature showcase in the onboarding flow (01:12). It's a soft paywall offering a 3-day free trial for the annual plan, which is highlighted with a '52% OFF' discount badge to encourage a longer-term commitment. The paywall clearly lists the premium features unlocked, such as unlimited media uploads and scheduling. The primary conversion strategy relies on demonstrating clear value through the animated feature carousel right before presenting the offer.
Who it’s for
This app is built for Instagram-focused content creators, influencers, small business owners, and social media managers. The target user is someone who cares deeply about their feed's aesthetic and plans their content calendar strategically. The features, from placeholder posts to hashtag management and scheduling, are tailored to users who move beyond casual posting and treat their Instagram grid as a curated digital storefront or portfolio.
Notes & opportunities
The user experience is generally smooth, but there are small areas for improvement. The disclaimer that 'Any changes in the My Feed app doesn't affect your real Instagram profile' (01:45) is crucial for user trust, but it appears as a simple alert. This could be integrated more elegantly into the UI. Additionally, while the app allows scheduling, a notification appears stating that the app will send a push notification when it's time to upload (04:46). This implies manual posting is still required, which might not be clear to users expecting full automation.