Must for Movies & TV

What it does

Must is a social platform for film and television lovers. It allows users to track movies and shows they have watched, create a "Want" list for future viewing, and rate content. The app's core function is discovery, helping users find new things to watch through their friends' activities, curated collections, and a personalized feed.

Where it shines

Must excels at making the initial setup feel both purposeful and engaging. Immediately after a quick sign-up, the app presents an interest-based friend discovery screen (00:45) that showcases movie posters liked by other users. This makes finding people with similar tastes visual and intuitive. Another strong point is the post-onboarding "Get started!" checklist (02:18), which gamifies the process of populating a profile by turning key actions like rating movies and following users into completable tasks.

UX highlights

Interactive Rating: When rating a movie (02:41), a modal appears where sliding your finger across the numbers 1-10 changes an emoji from sad to happy, providing delightful and immediate visual feedback.
Clear Action Buttons: The main feed (01:25) uses simple "Want" and "Share" buttons on each content card, making the primary actions clear and accessible.
Gamified Onboarding Tasks: The "Get started!" checklist (02:18) uses progress circles to visually represent completion, motivating users to explore the app's main features.
Actionable Error States: When a user tries to compare profiles without enough data (08:20), the error message explicitly tells them what to do next ("Simply rate a few movies"), guiding them toward a solution.
Rich User Profiles: Profiles (08:58) are well-structured, providing a clear overview of a user's want list, watched content, and statistics, making it easy to gauge their taste at a glance.
Contextual Permissions: The app asks for permissions for contacts (00:48) and notifications (01:02) only when the user tries to access a feature that needs them, explaining the benefit at the moment of the request.

Monetization & growth

No monetization methods like paywalls or subscriptions are visible in this recording. The app's growth model appears to be entirely focused on social network effects. Features like "Find New Friends" (00:45), sharing content (01:27), and messaging (07:34) are central to the experience. By encouraging users to connect and share, the app aims to grow its user base organically.

Who it’s for

This app is designed for avid movie and TV watchers who enjoy tracking their viewing habits and sharing recommendations. It's for users who want a dedicated space to organize their media consumption and discover new titles through a community with similar interests. It seems particularly well-suited for those who value the social aspect of film discovery over algorithm-only recommendations.

Notes & opportunities

While the UI is generally clean, the user encounters several technical errors, including an HTTP 500 error when sharing (01:28) and a "Chat service is temporary unavailable" message (07:41). These suggest potential backend instability that could frustrate users. Additionally, the feature to compare profiles fails if the user hasn't rated enough movies (08:20). This state could be handled more gracefully, perhaps by graying out the button with an explanatory tooltip before the user even taps it.