What it does
Must is a social network designed for film and television lovers. The app allows users to track movies and shows they have watched or want to see, rate them, and write reviews. Its core function is to facilitate discovery through social connections, letting users see what their friends are watching and browse curated collections.
Where it shines
Must excels at making content tracking both simple and social. The one-tap 'Want' and 'Watched' buttons on every piece of content (01:25) make logging effortless. The app truly shines in its social discovery mechanics. The "Find New Friends" screen (00:45) is a great example, showing potential friends' movie tastes via posters, which provides instant context for making a connection. Finally, the app organizes content into rich, browsable collections like "Full list of 2023 Oscar winners" (03:59), turning a simple database into a curated discovery experience.
UX highlights
- Gamified setup: A "Get started!" checklist (02:18) with progress bars encourages users to complete key setup actions like rating movies and following friends, making the process feel rewarding.
- Effortless tracking: Marking a film as 'Watched' smoothly transitions into a rating and review modal (02:38), streamlining the user journey from tracking to opinion-sharing.
- Contextual filtering: Within collections, users can apply powerful filters like "Hide Watched" and "Streaming Available" (04:17), making large lists much more manageable.
- Rich social interactions: Beyond following, users can "clap" for reviews (05:03) and see their friends' ratings on movie pages, creating a layered social experience.
- Deep content exploration: Users can dive deep from a movie page into an actor's filmography (05:35), encouraging continuous discovery.
- System integrations: The app offers unique integrations like adding a Siri Shortcut (09:47) for quick access, catering to power users.
Monetization & growth
No monetization methods like subscriptions or paywalls are visible in this recording. The app appears to be entirely free at this stage. Growth is primarily driven by its social features. The app encourages finding friends from contacts (00:49) and sharing content links (01:27), which can drive viral adoption. The leaderboard (07:51) also introduces a competitive element that could encourage users to invite friends and be more active.
Who it’s for
This app is clearly designed for avid movie and TV show enthusiasts who enjoy tracking their viewing history and discovering new content through others. It caters to users who want more than a simple watchlist, offering social features like reviews, ratings, and friend activity feeds. The detailed collections and filtering options would appeal to cinephiles who like to organize and curate their media consumption.
Notes & opportunities
While the app is generally polished, a few minor friction points were observed. The app displayed several HTTP errors when trying to share content (01:29) and send a message (07:41), suggesting some backend instability. The process of adding a large number of movies to the 'watched' list requires searching for each one individually (02:24), which could be streamlined with a bulk-add or checklist-style interface. Finally, the comparison feature requires a certain number of rated movies to function (08:20), and the app could do a better job of guiding the user toward meeting that threshold.