Must for Movies & TV

What it does

Must is a social network built around movies and TV shows. It's a place to track what you've watched, build a list of things you want to see, and share your ratings with friends. The app combines personal media tracking with social discovery, allowing you to see what's popular in your circle and explore curated collections.

Where it shines

The app's strength lies in its blend of utility and social interaction. The onboarding is incredibly swift, moving from a dynamic value prop (00:01) to the main app in under a minute. It makes a strong statement by placing friend discovery at the forefront of the new user experience (00:43), immediately highlighting its community focus. Once inside, the gamified "Get started!" checklist on the profile page (02:17) cleverly guides users to engage with core features like rating movies and tracking series.

UX highlights

Efficient Interactions: The app uses smart gestures like tap-and-hold to rate content (02:38), which keeps the main interface clean while making secondary actions easily accessible.
Social-First Design: The initial landing page after sign-up is a "Find New Friends" screen, which immediately encourages users to build their social graph.
Clear State Separation: The profile is neatly organized into tabs like "Want," "Watched," and "Series," making it easy for users to manage their collections.
Guided Engagement: The "Get Started" checklist on the profile serves as an excellent secondary onboarding tool, motivating users to explore core features to achieve 100% completion.
Physics-Based Swiping: The main feed uses a satisfying, bouncy card-swiping mechanic (02:00) that feels polished and modern.
Contextual Filtering: Users can easily filter friend suggestions by gender (00:58) or explore curated lists with specific filters like hiding series or watched content (04:17).

Monetization & growth

No monetization methods like subscriptions or paywalls are visible in this recording. The app appears to be free to use. Growth seems to be centered around its social features. The app encourages connecting with contacts (00:48) and sharing content, although the sharing functionality repeatedly resulted in an error (01:28, 04:54), indicating a potential issue. Users can also share their profile via a link (09:29).

Who it’s for

Must is for cinephiles and casual viewers alike who enjoy tracking their media consumption and sharing their tastes with others. It's ideal for someone looking for a dedicated platform to manage their watchlist and get recommendations from a trusted social circle, rather than just relying on algorithmic suggestions.

Notes & opportunities

The app's core loop is strong, but the experience was hampered by several technical errors. Multiple actions, including sharing content and sending a message (07:41), resulted in error pop-ups. For a social-first app, a non-functional chat service is a critical issue that needs to be addressed. Polishing these backend functionalities would significantly improve the user experience.