App Showcase: Must for Movies & TV
App info
- App name: Must for Movies & TV
- Onboarding steps: 1
- Paywall type: No Paywall
- Monthly installs: None
- Monthly revenue: None
- App category: entertainment
What it does
Must is a social network built for movie and TV show enthusiasts. The app serves as a comprehensive tool to track everything you've watched, want to watch, and what your friends are watching. It combines personal media logging with social discovery, allowing users to rate content, write reviews, and connect with others who share their cinematic tastes.
Where it shines
Must excels in making the tracking process both simple and socially relevant. A standout moment is the post-signup "Get Started!" checklist (02:18), which cleverly gamifies the initial setup. Instead of a passive tutorial, it provides actionable tasks with progress rings, encouraging users to add movies and find friends. Another highlight is the friend discovery screen itself (00:45), which shows movie posters below each user, providing immediate context on their preferences and making the decision to follow someone more meaningful.
UX highlights
- Gamified Onboarding: The "Get Started" checklist (02:18) effectively guides new users through core app functions like adding movies, tracking series, and following friends.
- Contextual Discovery: When finding new friends (00:45), the app displays posters of movies they like, making it easy to find people with similar tastes.
- Playful Rating System: The tap-and-hold rating interaction (02:40), which shows changing emojis as you slide your finger, is a delightful micro-interaction.
- Clear Content Separation: The main library is cleanly divided into "Movies" and "Series" tabs, respecting that users track these content types differently.
- Efficient Bulk Actions: The ability to add all titles from a curated collection (e.g., "2023 Oscar winners" at 04:04) to your want list with one tap is a great time-saver.
- Actionable Detail Pages: Movie detail pages (04:48) are well-organized, with clear CTAs for tracking, rating, and exploring cast and crew.
Monetization & growth
No monetization methods like paywalls, subscriptions, or in-app purchases are visible in this recording. The app appears to be entirely free at this stage. Growth seems to be driven by its social features, including finding friends via contacts (00:48) and the ability to share profiles and content, although some sharing actions resulted in an error (01:27).
Who it’s for
This app is designed for anyone who loves movies and TV shows and wants a dedicated place to organize their viewing history and discover new content through a social lens. It caters to both dedicated cinephiles who want to rate and review everything they see, and casual viewers looking for recommendations from friends they trust.
Notes & opportunities
While the core experience is polished, the app suffers from several technical issues. Multiple error messages appear throughout the user journey, including HTTP 500 errors when sharing (01:29) and an unavailable chat service (07:41). These errors detract from an otherwise smooth experience. Additionally, the initial onboarding forces a sign-up and mandatory username creation before the user can browse, which could be a point of friction for those wanting to explore the app first.