Must for Movies & TV

What it does

Must is a social media app built for film and television lovers. It allows users to track what they've watched, create a 'want to watch' list, and rate content. More importantly, it helps users discover new movies and series by connecting them with friends and other enthusiasts based on their viewing history and tastes.

Where it shines

Must excels at making content discovery a social activity. The onboarding flow, for instance, has a 'Find New Friends' screen (00:44) that shows potential connections alongside posters of movies they’ve watched. This immediately provides context and a reason to follow someone. The app also features a gamified checklist (02:18) on the profile page, encouraging users to add movies and follow friends to get the most out of the experience. This guided approach helps users build a rich, personalized profile quickly.

UX highlights

Dual-Action Buttons: The app uses a clever tap-and-hold mechanic for movie entries. A simple tap marks a film as 'Watched' (02:53), while a long press opens a rating interface (02:39), layering two actions on one button efficiently.
Visual Social Proof: Friends' ratings and avatars are displayed directly on movie posters and within lists, making social proof a constant, integrated part of the browsing experience.
Content-First Navigation: Users can navigate through the app via content. For example, tapping on a movie genre like 'Adventure' (05:25) takes you to a curated collection, making exploration intuitive.
Gamified Profile Building: The 'Get started!' checklist (02:18) turns the otherwise tedious task of populating a profile into a series of clear, achievable goals with progress tracking.
Contextual Search: Searching for a term like 'Fiction' (06:16) returns results broken down by movies, series, actors, and even genres containing the word, offering a comprehensive discovery tool.
Clear Collection Curation: The app organizes content into discoverable collections, like 'Full list of 2023 Oscar winners' (03:59), complete with like counts that serve as a popularity metric.

Monetization & growth

No monetization methods like paywalls or subscriptions are visible in this screen recording. The app's primary focus appears to be on user growth and engagement through social features. Growth mechanics are centered around social connections, such as prompting users to sync contacts (00:48) and making it easy to follow others. The ability to share profiles and content (08:41) also serves as a key viral loop.

Who it’s for

This app is clearly designed for avid movie and TV watchers who enjoy curating lists, sharing opinions, and discovering what to watch next through trusted sources. It caters to users who want more than just an algorithm's recommendation; they want to see what their friends and people with similar tastes are enjoying. It's a digital replacement for the classic 'what have you been watching lately?' conversation.

Notes & opportunities

The app experience is generally smooth, but there are a few minor friction points. The user encounters several HTTP 500 server errors when trying to share content (01:29, 04:54), suggesting some backend instability. Additionally, the chat service is shown as temporarily unavailable (07:41), which could be a significant issue for a social-focused app. Resolving these technical issues would greatly improve the reliability of the core social features.