What it does
Must is a social network built around movies and TV shows. The app allows users to track what they've watched, create a 'Want' list for future viewing, and rate content. Its core value comes from its social layer, enabling users to follow friends, see their viewing activity and ratings, and discover new content through their network.
Where it shines
Must stands out by successfully blending personal tracking with social discovery. The 'Get started!' checklist (02:18) is a clever way to guide users through essential setup tasks without a restrictive onboarding flow. Another highlight is the detailed 'Insights' screen (08:32), which rewards users for logging their activity by generating personalized stats about their favorite actors and directors. This turns simple data entry into a rewarding experience. The app also makes social interaction feel central, with features like a direct 'Compare' button on user profiles (08:19) to see shared tastes.
UX highlights
- The 'Tap and hold to rate' interaction (02:41) is a delightful piece of micro-UX, turning a standard task into a playful, tactile experience with emoji feedback.
- Curated collections, such as the 'Full list of 2023 Oscar winners' (03:59), provide excellent pathways for content discovery beyond simple searching.
- The app effectively uses warm-up screens for system permissions like notifications (01:02), which can increase opt-in rates by providing context first.
- User profiles are well-organized, cleanly separating 'Want', 'Watched', and 'Series' lists, making it easy to see a friend's preferences at a glance (07:26).
- Filtering options within collections (04:17) are robust, allowing users to hide content they've already watched or content that isn't available for streaming.
- The leaderboard (07:51) introduces a light layer of gamification, encouraging users to be more active to climb the ranks.
Monetization & growth
No monetization methods like paywalls or subscriptions are visible in this recording. The app appears to be focused on user growth. Key growth mechanics are built around its social features. For example, the app prompts users to find friends from their contacts (00:48) and includes various sharing options for profiles (08:41) and content, although some of these actions resulted in an error (04:54).
Who it’s for
Must is for anyone who enjoys watching movies and TV shows and likes to keep track of their viewing history. It particularly caters to users who value social recommendations and enjoy discussing entertainment with friends. It serves both the casual viewer looking for what to watch next and the dedicated cinephile who wants to log, rate, and analyze their tastes.
Notes & opportunities
The app's biggest friction point is its instability. Throughout the recording, multiple error messages appear for key actions like sharing (01:29), sending a message (07:41), and other server-related tasks. For an app reliant on social interaction, having the chat service be 'temporarily unavailable' is a significant drawback. Resolving these technical issues would greatly improve the user experience and allow the app's strong social features to function as intended.