Must for Movies & TV

What it does

Must is a social network designed for movie and TV enthusiasts. The app allows users to track content they have watched or want to watch, discover new titles through a trailer-driven feed, and connect with friends who share similar tastes. It combines personal media logging with social features like following, commenting, and sharing.

Where it shines

Must excels in making the initial user experience engaging and purposeful. The 'Find New Friends' flow during onboarding (00:54) is a great example, showcasing potential connections alongside their favorite movies to foster taste-based community. After onboarding, the app doesn't leave users stranded. It presents a 'Get started!' checklist (02:17) that gamifies the process of populating a new profile with watched movies and series. Finally, the main feed (01:20) is dynamic and interactive, with auto-playing trailers and prominent 'Want' buttons that make building a watchlist fast and satisfying.

UX highlights

Contextual Interactions: The app uses clever interactions like 'Tap and hold to rate' (as hinted at 02:30), which keeps the UI clean while offering deeper functionality.
Clear Social Feedback: Following a user or adding a movie to a list provides immediate, clear visual feedback, such as an icon changing state (01:12).
Gamified Stats: User profiles prominently display stats like a leaderboard 'Place' and counts for 'Want', 'Watched', and 'Series' (07:51), encouraging users to log more content.
Content Curation: The app offers curated collections, such as 'Full list of 2023 Oscar winners' (03:59), which serve as excellent discovery hubs for users.
Granular Filtering: Users can apply useful filters within lists, such as 'Hide Series' or 'Hide Watched' (04:17), allowing them to easily manage large collections of content.

Monetization & growth

No monetization methods like paywalls or subscriptions are visible in the recording. The app appears to be free to use. Growth mechanics are centered on its social features. The app encourages connecting with friends from the very beginning and includes multiple sharing options. For example, users can share a movie (01:27), a collection (04:09), or their entire profile (09:28), facilitating viral loops.

Who it’s for

This app is built for anyone who enjoys movies and TV shows, from casual viewers to dedicated cinephiles. Its primary use case is for individuals who want a centralized place to track their viewing history and future watchlist. The strong social component also makes it ideal for users who enjoy discussing films and discovering new content through friends' recommendations.

Notes & opportunities

The app's performance shows some instability, with several HTTP 500 and 'temporary unavailable' errors appearing throughout the user journey (e.g., 01:28, 07:41). Resolving these backend issues would significantly improve the user experience. Additionally, the 'You do not have enough movies' error when trying the 'Compare' feature (08:20) is abrupt. The app could provide more context or guide the user on how to resolve it, for example, by prompting them to rate a few more movies directly from the error message.