Move With Us

What it does

Move With Us is a comprehensive fitness and nutrition app designed to provide users with structured workout programs and personalized meal plans. It functions as a digital coach, guiding users through daily exercises, tracking their nutritional intake, and monitoring their physical progress over time. The app offers a wide variety of programs tailored to different goals, from strength training to pilates, available for both home and gym environments.

Where it shines

Where the app truly stands out is in its deep customization and user control. After subscribing, the user is guided through an extensive questionnaire (01:48) to tailor their workout and nutrition plans. Later, within a workout, the user can easily swap an exercise for a suitable alternative (07:11), a fantastic feature for accommodating injuries or equipment limitations. The meal planning section is also highly flexible, allowing users to replace meals from a large recipe database and filter by dietary needs and macros (10:01), giving them a strong sense of ownership over their plan.

UX highlights

Structured Onboarding Tour: After subscribing, the app presents a guided tour (02:08) that introduces each primary navigation tab one by one. This prevents overwhelm and ensures users understand the app's core structure.
Holistic Goal Tracking: The main dashboard prominently features interactive widgets for tracking daily water intake, steps, and sleep (03:58), positioning the app as an all-in-one health companion.
In-depth Workout Details: Before starting a workout, users can review a detailed breakdown, including the focus area, duration, equipment needed, and a full list of exercises (07:57).
Visual Exercise Swapping: When swapping an exercise (07:11), the app provides a clear visual demonstration of the alternative, helping users make an informed decision without guesswork.
Dynamic Meal Adjustments: When a user adjusts the serving size of a recipe (10:37), the ingredient list and macro breakdown update in real-time, providing immediate feedback.
Contextual Workout Notes: Users can add detailed notes, including weight, seconds, and rounds, for each exercise they complete (06:56). This creates a rich log for tracking progressive overload.

Monetization & growth

Move With Us uses a hard paywall with a free trial model. After a brief feature carousel and account creation, the user must start a trial to access the app's content (01:10). The paywall presents two options, Annual and Monthly, highlighting a 33% saving on the annual plan to encourage a longer commitment. The call to action is "Start Your 7-Day Free Trial," a common and effective strategy that lowers the barrier to entry while still requiring payment details upfront.

Who it’s for

This app is geared towards individuals, primarily women, who are serious about committing to a structured fitness and nutrition plan. The level of detail in the onboarding quiz and the focus on macro tracking suggests a target audience that is knowledgeable about fitness or eager to learn. The variety of programs, from beginner to advanced, and options for home or gym workouts make it accessible to a broad spectrum of fitness levels, but its comprehensive nature is best suited for those looking for a long-term, guided journey rather than casual workouts.

Notes & opportunities

The onboarding flow is lengthy and requires a subscription commitment before the user experiences any of the app's core value. While this filters for high-intent users, it could also lead to a significant drop-off. An opportunity might be to offer a limited-access mode or a single sample workout before hitting the paywall. Additionally, while the workout player is functional, the ability to see a list of upcoming exercises within the player interface could improve the user's ability to pace themselves during a session.