Moda Operandi | Luxury Fashion

What it does

Moda Operandi is a luxury e-commerce app that serves as a digital storefront for high-end fashion, accessories, and home goods. Its standout feature is the "Trunkshow," which allows customers to pre-order items directly from the latest runway collections, often months before they are available elsewhere. This creates a bridge between the runway and the consumer, offering a curated and exclusive shopping experience.

Where it shines

The app excels at creating an elevated, magazine-like browsing experience. The interface is clean and image-forward, letting the high-quality product photography speak for itself. The Trunkshow section (07:04) is a key strength, effectively creating urgency with countdowns and making users feel like fashion insiders. Product detail pages are comprehensive, providing multiple model shots, detailed descriptions, and a cleverly designed interactive size guide (01:56) that converts sizes based on the user's selected region.

UX highlights

Prominent Sales Messaging: A large "UP TO 60% OFF" banner is one of the first things a user sees, immediately highlighting value (00:12).
Clear Scarcity Cues: On product pages, the app displays messages like "Only 1 left" next to size selections (01:47), which effectively drives urgency.
Seamless Navigation: The category-based navigation is straightforward, allowing users to drill down from broad categories like "Clothing" to specific sub-categories like "Swimwear" (03:41).
Dual Wishlist System: The app features both a "Shopping Bag" and "Saved Items" (wishlist), allowing users to easily manage items they are considering versus those they are ready to buy (10:40).
Contextual Sign-Up: Account creation is not forced at the start. It is prompted when a user tries to perform an action like saving an item, making the request feel relevant (00:27).
Helpful Error Messaging: When a user tries to add more of an item than is in stock, the app displays a clear, inline error message, "Please select a smaller quantity" (09:08).

Monetization & growth

Monetization is based on direct e-commerce sales. The app's unique angle is the Trunkshow pre-order system, where customers pay a deposit (typically 50%) to secure an item from a future collection (07:08). This model secures revenue well in advance and helps gauge demand. The app also uses push notifications, framed as "Exclusive Updates" (00:08), to drive repeat engagement and announce new arrivals or sales.

Who it’s for

Moda Operandi is for the serious fashion enthusiast who follows designer trends and values exclusivity. The target user is likely affluent, style-conscious, and wants access to runway pieces before the general public. The app serves both those looking for current-season deals and trendsetters planning their wardrobe months ahead through the Trunkshows.

Notes & opportunities

The distinction between in-stock items and Trunkshow pre-orders could be made even clearer on product listing pages to avoid potential confusion for new users. While the checkout flow is clean, the address and payment forms are on separate, subsequent screens (09:24 and 10:13); combining them could streamline the final steps. Finally, the app could benefit from more visual feedback when filters are applied; after selection, the screen simply reloads without a strong indicator that the new criteria have taken effect.