What it does
MIA is an AI-powered music creation app that allows users to generate complete songs from simple text prompts. Users describe a song idea, choose a music style and a vocalist, and the app composes lyrics and produces a full audio track. Beyond creation, the app serves as a platform for users to share and discover other AI-generated music.
Where it shines
The app's strength lies in its speed and extensive customization. The journey from idea to a generated song is remarkably fast, dropping users directly into the creation flow from the start (00:14). The level of control is impressive, allowing users to select from various genres and dozens of AI voices (00:33). A standout feature is the ability to create and save custom music styles, moving beyond predefined categories for more unique results (06:01).
UX highlights
- Immediate Value: The app skips a formal onboarding, taking users straight to the core creation tool. This prioritizes action over explanation.
- Inspiration on Demand: A 'Random' button (00:19) instantly generates song ideas, effectively solving the 'blank page' problem for users.
- Advanced, Not Overwhelming: Advanced options like setting a song title and recording type are tucked away under a clear CTA (00:50), keeping the initial screen simple.
- Contextual Permissions: The app asks for permissions like notifications (01:03) and contacts (01:20) only when the user performs an action that requires them, making the requests feel justified.
- Multi-Format Export: When downloading, users are given the choice between audio (.mp3) and video (.mp4) formats (02:57), increasing the content's utility for social sharing.
- Comprehensive Discovery: The Explore tab (02:35) is well-organized with trending tracks, top genres, and curated playlists, fostering a sense of community.
Monetization & growth
MIA uses a combination of contextual prompts for growth and a time-sensitive offer for monetization. After creating a song, a modal appears offering free song credits in exchange for inviting friends (01:17), a powerful growth loop tied to the app's core currency. The app also presents a compelling Black Friday paywall (01:45) with a countdown timer and a significant discount to create urgency. Additionally, a beta sign-up for premium features is cleverly placed within the download flow (03:01), acting as an upsell to highly engaged users.
Who it’s for
The app appears to be for a wide audience, from social media creators looking for unique background music to amateur musicians and songwriters seeking inspiration. Its simplicity makes it accessible to anyone curious about AI music generation, while the customization options cater to those who want more control over the final product. The community browsing features also target listeners who enjoy discovering novel, AI-generated content.
Notes & opportunities
The immediate jump into creation is great, but the first thing a user creates is immediately followed by multiple prompts: enable notifications, invite friends, and then a Black Friday offer. This sequence could feel slightly overwhelming. Spacing these asks out or allowing the user to experience their first created song before presenting multiple CTAs could create a smoother first-time experience. The 'Advanced Options' button shows a badge indicating two options are set, which is a nice touch for communicating state.