App Showcase: Memorado

What it does

Memorado positions itself as a gym for your mind. The app provides a collection of cognitive games designed to train different mental faculties, including memory, reaction, speed, logic, and concentration. Alongside the brain training, it offers a library of mindfulness and meditation audio sessions for relaxation, sleep, and focus. The experience is gamified, with users earning points to unlock new tests and track their progress over time.

Where it shines

Memorodo excels in creating a polished and engaging training loop. The transition from the main dashboard to the daily workout is seamless (01:36). Each game starts with a quick tutorial, like the 'Colored Confusion' instructions at 01:45, ensuring the user understands the objective without lengthy explanations. After completing the full workout, the app presents a clean, animated summary screen (08:16) that tallies up points for each cognitive area, providing clear and satisfying feedback on the user's performance.

UX highlights

• Gamified Progression: The app uses a points system to unlock new content. A banner at 08:25 clearly communicates that the user's effort has resulted in unlocking a new test, creating a compelling reason to return.
• Dual Paywall Onboarding: The app cleverly presents a direct purchase offer upfront (00:15) and then a free trial offer after a personalization quiz (01:09), targeting different user motivations within the same flow.
• Clear In-Game Feedback: Games provide constant feedback. For example, during the 'Power Memory' game, a counter at the top shows 'Tiles Left' (02:50), keeping the user aware of their progress.
• Comprehensive Settings: The app includes thoughtful utilities like a 'Manage Files' section (12:42) for downloaded audio, showing consideration for the user's device storage.
• Structured Content Libraries: Content is well-organized. The 'Games' and 'Mindfulness' sections are broken down into clear categories, making it easy for users to find what they're looking for (10:38).

Monetization & growth

Memorado's monetization strategy is front and center. It employs a two-stage paywall during onboarding. The first is a 'Welcome Offer' for direct annual purchase. If dismissed, the user goes through a quiz, and is then presented with a second offer for a 7-day free trial. Both paywalls effectively use social proof, displaying user testimonials and Apple 'Editor's Choice' badges to build trust. After completing the IQ test, the user is prompted to 'Challenge your friends' (09:30), a simple but effective viral growth loop.

Who it’s for

This app is for individuals who want to actively work on their cognitive health in a structured and engaging way. It appeals to those who enjoy puzzles and logic games and are looking for a productive way to spend their time. It also serves users interested in starting a mindfulness or meditation practice, offering guided sessions for various goals like sleep and relaxation. The competitive element of IQ scores and brain points may also attract users who are motivated by metrics and self-improvement.

Notes & opportunities

The app experience is very polished, but there are a couple of small points. The IQ score of 117 is presented at 09:25 without much context on what this score means or how it's calculated, which could be an opportunity to provide more educational content. Additionally, the sheer volume of games and audio sessions could potentially feel overwhelming. A more guided path or curated 'playlists' of activities could help new users navigate the extensive library more effectively.