MalibooMake

What it does

MalibooMake is a comprehensive mobile photo editor designed for creating stylish, professional-quality images. The app combines a full suite of manual adjustment tools with powerful AI-driven features, creative overlays, textures, and text elements. Its core function is to provide users with a wide range of tools, from subtle corrections to dramatic transformations, all within a single, accessible interface.

Where it shines

MalibooMake excels at delivering powerful results with minimal effort. The AI Beauty Filters, for instance, go far beyond typical skin smoothing. At 00:47, a single tap completely transforms the subject's appearance with new makeup and hair, offering a 'wow' moment. Another standout feature is the ability to selectively apply edits. At 03:57, the user can apply a filter to just the background or the main subject, a level of control usually reserved for more complex desktop software.

UX highlights

Sophisticated Controls Made Simple: The app presents advanced features in an intuitive way. The ability to save custom presets (02:21) and manage their sequence (02:43) empowers repeat users.
Polished Micro-Interactions: Custom loading animations (00:47) and smooth transitions give the app a premium feel. The interface feels responsive and well-crafted.
Rich Creative Libraries: The app provides extensive libraries for textures (04:15), stickers (08:26), and fonts (07:30), allowing for a high degree of creative expression.
Clear Tool Navigation: A persistent bottom toolbar allows users to easily switch between different editing modules like filters, adjustments, and effects without losing their place.
AI-Powered Convenience: Features like automatic background removal (05:16) and subject segmentation simplify tasks that would otherwise be tedious, saving users significant time and effort.

Monetization & growth

Monetization is introduced early and directly. During the onboarding flow, immediately after a brief feature showcase, the user encounters a paywall at 00:14. It presents a single offer: a 3-day free trial that converts to a monthly subscription. This soft paywall approach aims to convert users while their interest and motivation are at their peak. The app gates all its core editing functionality behind this subscription, making the trial a necessary step to experience the product.

Who it’s for

This app is primarily for social media users, aspiring content creators, and photography enthusiasts who want to elevate their photos without needing to learn complex software. The one-tap AI transformations appeal to users looking for quick, dramatic results, while the detailed adjustment tools and preset management cater to those who want to develop a unique aesthetic. It strikes a balance between ease of use and powerful capabilities.

Notes & opportunities

While the app is powerful, some flows could be smoother. For example, saving a custom preset involves multiple steps, including tapping a menu, selecting 'Save', naming the preset, and confirming. This could be streamlined into a more direct action. Additionally, some instructional pop-ups, like the one at 02:02, appear after the user has already initiated an action, which can feel slightly disruptive rather than preemptively helpful.