Magic Cleaner-Clean Storage !

What it does

Magic Cleaner is a comprehensive utility for iOS that helps users reclaim storage space on their devices. Its primary function is to scan for and delete duplicate or similar photos, videos, and contacts. Beyond simple cleaning, the app also includes a suite of AI-powered tools for photo editing, such as image expansion, expression editing, and watermark removal, positioning itself as both a utility and a creative tool.

Where it shines

The app excels by providing a clear and well-organized central dashboard (01:13). Unlike many cleaners that push a single, ambiguous "clean" button, Magic Cleaner breaks down tasks into manageable categories like "Clean Photos" and "Clean Contacts." This gives users a sense of control. Another highlight is the gamified "Swipe to Clean" feature (04:06), which turns the chore of sorting photos into a fast and engaging Tinder-like interaction. Finally, the breadth of its AI editing features, such as the impressive image expansion tool (05:15), elevates it beyond a simple utility.

UX highlights

Granular Controls: The main dashboard offers distinct modules for cleaning photos, videos, contacts, and calendars, allowing users to tackle storage issues methodically.
Multiple Deletion Methods: The app supports both bulk deletion of duplicates (01:33) and a more considered, one-by-one swipe interface for manual curation (04:06).
Visual Feedback: Successful actions, like deleting files (02:02), are confirmed with satisfying confetti animations, providing positive reinforcement.
In-App Guides: The app includes a "Cleaning Guide" (03:45) that offers tutorials on how to perform tasks like offloading unused apps, which adds value beyond the app's direct functions.
Safety Features: The "Keep List" concept (02:42) provides a way for users to protect specific photos from accidental deletion during a bulk cleanup.
Secret Storage: A passcode and Face ID protected vault (07:02) allows users to securely hide photos and contacts, adding a layer of privacy.

Monetization & growth

The app's monetization strategy is direct and upfront. The entire experience is gated behind a subscription paywall presented at the end of a very short onboarding flow (00:26). The initial offer is a 3-day free trial for a weekly plan. The paywall itself effectively communicates value by using a feature carousel to demonstrate what the premium subscription unlocks. After subscribing, users can access all features, but an "Upgrade Now" button remains visible in the settings menu (08:08), leading to a page with weekly, monthly, and yearly options (08:42).

Who it’s for

Magic Cleaner is designed for iPhone users who are struggling with limited storage space and an overwhelming number of digital files. Its primary audience includes casual users who need a simple way to remove duplicates and free up space quickly. However, with its advanced AI editing tools and granular controls, it also appeals to more tech-savvy users and content creators who want a multi-functional tool for both managing and enhancing their media.

Notes & opportunities

The app is feature-rich, but the user flow for some tools could be streamlined. For example, the concept of a "Keep List" (02:42) versus selecting items for deletion might be confusing for some users. The app asks for multiple permissions (Tracking, Photos, Contacts, Calendar) at different points in the user journey, which could be consolidated or better explained. Finally, while the AI tools are powerful, integrating them more closely with the cleaning workflow could create an even more compelling experience, for instance, by suggesting AI enhancements for photos the user chooses to keep.