MadFit: Home Fitness Workouts

What it does

MadFit is a fitness app designed to create highly personalized home workout and nutrition programs. Its core premise is that a one-size-fits-all approach to fitness is ineffective. Instead, it guides new users through a comprehensive questionnaire to understand their goals, preferences, physical condition, and lifestyle, ultimately generating a tailored, multi-week plan.

Where it shines

MadFit's strength lies in its meticulously crafted onboarding quiz. The process feels less like a generic survey and more like a personal consultation. By using varied and engaging UI, such as selectable bubbles for focus areas (00:34) and a unique circular dial for sleep habits (01:29), the app keeps users engaged through a long data collection process. The payoff comes with the "Creating Your Plan" screen at 02:00, which transparently lists the analysis steps, building trust and anticipation for the final result.

UX highlights

Varied Quiz Inputs: The onboarding avoids monotony by switching between tappable bubbles, multi-step sliders (00:57), and circular dials (01:29). This keeps the long quiz feeling interactive.
Progressive Reinforcement: Short, motivational screens appear after key sections of the quiz (e.g., 00:51, 01:27), breaking the long flow into manageable chunks and encouraging completion.
Transparent Processing: The loading screen (02:00-02:06) explicitly outlines what the app is doing with the user's data, turning a wait time into a value-building exercise.
Comprehensive Summary: Before asking the user to start, the app presents a "Setup Summary" (02:10) that recaps all the choices made, reinforcing that the plan is truly personalized.
Clear Expectation Setting: A "What to Expect" section (02:11) outlines key program benefits like minimal equipment and time commitment, addressing potential user concerns upfront.

Monetization & growth

After the entire onboarding and plan generation, the app presents a hard paywall at 02:15. There is no free trial mentioned; access to the generated plan requires an immediate subscription. The paywall offers three plans, emphasizing discounts for longer commitments ("Save 50%", "Save 60%"). This strategy bets that the significant time and effort invested by the user in the quiz will create enough buy-in to convert them on the spot.

Who it’s for

The app appears to be for individuals seeking a structured, guided fitness routine they can do from home. The detailed questions about motivation, stress, and specific health conditions suggest it's targeting users who have perhaps struggled with generic programs and are looking for something that feels truly tailored to their needs and limitations. The emphasis on minimal equipment makes it accessible to a broad audience without gym access.

Notes & opportunities

The onboarding is incredibly thorough, but its length could be a significant drop-off point. The mandatory sign-up at 00:09 is an early friction point that could deter users. While the detailed personalization is a strength, the subsequent hard paywall is a high-risk, high-reward strategy. The app could potentially benefit from offering a 'sample' workout or a limited free version to let users experience the content before committing, especially after such a long setup process.