made4 - Fitness & Running

What it does

made4 is an all-in-one fitness, running, and nutrition platform. The app provides users with structured workout programs, individual exercise sessions, running plans, nutrition guides, and even fitness-related podcasts. It personalizes the experience through an initial onboarding quiz and allows users to track their progress over time.

Where it shines

The app excels at organizing a vast library of content into a manageable and discoverable experience. The filtering system, seen at 01:57, is a prime example. It offers granular controls with live-updating badges that show how many criteria are selected, giving users immense power to find specific workouts. Additionally, the structure of its multi-week programs (03:28) is impressive. By using tabs for 'About,' 'Workouts,' and 'Materials,' it neatly packages everything a user needs, from daily exercise plans to supplementary PDF guides.

UX highlights

Unified Bookmarking: The app uses a consistent bookmark icon across all content types, including individual workouts (01:49), entire programs, and even podcasts. This lets users create a single, personalized library of their favorite content.
Clear Onboarding Progress: During the initial setup quiz, a prominent '1/4' style indicator (00:29) effectively manages user expectations through the multi-step process.
Informative Content Cards: Workout and program cards on the main dashboard provide key information at a glance, such as difficulty level ('Intermediate'), duration ('4 Weeks'), and time commitment ('35 min/day').
Well-Organized Profile & Settings: The user profile screen (06:44) provides clear entry points to edit account info, view favorites, and manage settings. The settings page itself is clean and straightforward.

Monetization & growth

The app employs a soft paywall strategy. Users can browse the entire content library, but attempting to start any workout or access program materials triggers a subscription screen (02:54). The paywall presents two simple, no-trial options: a monthly plan and a yearly plan. The yearly plan includes an additional 'Unlocks Nutrition' benefit to incentivize the longer commitment. This approach allows for full content discovery while clearly gating the core value.

Who it’s for

made4 is designed for individuals seeking a structured and comprehensive approach to their fitness. It appears to target users who are serious about their goals and appreciate having workouts, running schedules, and nutrition resources in one place. The inclusion of programs in both English and French, as well as 'Teen Fitness' sections, suggests a broad audience with specific sub-segments.

Notes & opportunities

The powerful filtering tool has a minor friction point. When no results are found (02:27), it simply shows a blank screen with 'Nothing found.' This could be improved by offering suggestions to broaden the search criteria or showing partially matching results. Furthermore, while the paywall is triggered consistently, seeing the exact same subscription screen repeatedly after clicking different locked items could feel slightly redundant to a curious new user.