What it does
MacrosFirst is a detailed nutrition tracker for individuals focused on managing their macronutrient intake. The app helps users log meals, track their consumption of protein, carbs, and fats against personalized goals, and monitor their weight over time. It supports various food logging methods, including barcode scanning, manual search, and an AI-powered natural language search.
Where it shines
MacrosFirst excels at providing flexible and powerful tools for dedicated trackers. The AI Search feature (04:13) is a standout, allowing users to log an entire meal by simply typing a sentence like "1 banana, 40ml milk, 10g yogurt." This dramatically speeds up the logging process. Another impressive detail is the ability to edit a food's serving size by directly inputting a known nutrient value (02:52), a clever feature for users working with incomplete nutrition labels. The app also caters to advanced users with a unique alcohol-to-macro converter (10:59), giving them precise control over how drinks are logged.
UX highlights
- Barcode Scanning: At 02:36, the user seamlessly scans a milk carton, and the app instantly pulls up the correct nutritional information, minimizing manual data entry.
- In-place Nutrient Editing: Instead of just adjusting serving size, users can tap directly on a nutrient value like 'Fat' or 'Carbs' and type a number, and the app reverse-calculates the serving size (02:52).
- Comprehensive Meal Management: The app offers robust options for managing logged meals. Users can swipe to delete items (04:59), save an entire meal for later use (08:37), or copy a meal to another day (08:51).
- AI-Powered Logging: The AI Search feature (04:13) intelligently parses natural language meal descriptions into structured, loggable items.
- Custom Goal Creation: Users aren't limited to a single daily goal. The 'My Macros' section allows for creating multiple, named goals (e.g., 'Hard Training Day') that can be applied to specific days of the week (11:20).
- Interactive Charts: The dashboard and progress screens feature interactive charts. Users can tap different macronutrients to isolate them in the graph or select different time ranges to view trends (06:19).
Monetization & growth
After a thorough onboarding quiz, MacrosFirst presents a soft paywall at 02:08. The screen clearly highlights the benefits of the Premium subscription with a long list of features like 'Recipe Importer' and 'AI Search.' It offers two plans, Yearly and Monthly, with a prominent 'Save 44%' badge on the annual option to encourage a longer commitment. The purchase is handled through the standard App Store flow, which includes a 1-week free trial, reducing the barrier to conversion.
Who it’s for
This app is built for individuals who are serious about macro tracking. Its detailed features and customization options appeal to bodybuilders, athletes, and anyone following a specific diet like keto or IIFYM (If It Fits Your Macros). The advanced tools, like the alcohol converter and multi-goal scheduling, go beyond what a casual calorie counter might need, targeting a dedicated and knowledgeable user base willing to pay for precision and control.
Notes & opportunities
The app is incredibly feature-rich, which is its main strength but could also be a weakness. The sheer number of options in menus, like the meal options menu seen at 07:56, might be overwhelming for new users. While the onboarding is comprehensive, it is also quite long, with over 20 distinct steps before reaching the main dashboard. The app could potentially test shortening this flow or offering an express path for users who want to get started more quickly.